NBA.com: HOOP Magazine
In the Current Issue

Features
Rave Reviews
Believe it or not, LeBron James reached a new level of celebrity this past year. Besides the new commercials and multiple talk show appearances during the offseason, he improved by leaps and bounds where it counts the most—the hardwood. But what makes LeBron so good? We asked those who know him best, his former teammates, opponents, those who coached against him and those who watch him on a nightly basis to break down the ingredients that make the words “LeBron James” synonymous with greatness.

2009-2010 Season Preview
The past two seasons have seen the League’s two most storied franchises walk home with the title. As they raise another banner in L.A. this month, several teams who have never had the chance to raise one will be gunning for their own shot at glory, while some who have been there and done that look for one more run to the top. Do the Lakers and new addition Ron Artest have what it takes to repeat? The road will be harder than many think

24 Seconds...
with with NBA Commissioner David Stern

Departments

Jumpball
Pick a number, any number; 3 Pts: Know your role rook; Playlist: New York Liberty forward Shameka Christon; Brack-It: Best Team Denied a Title by MJ; Straight Shooter: We welcome Steve Nash to the HOOP staff; Bread and Butter: Breaking down Rip Hamilton’s signature move; Transition Game: A look back at Allen Iverson; Celeb Row: Caribbean Crooner Sean Kingston; What Were We Thinking? Our dubious Mar/Apr ’08 cover choice; and more

First Five
Kevin Love, Aaron Brooks, Danilo Gallinari, Anthony Randolph, O.J. Mayo

Check It
Spin Moves: Brook Lopez <3 Taylor Swift; Game Rec Game: With a new jersey number, Nate gives his “two” cents on the ’09-10 basketball titles and DJ Hero; The Goods: Phil Jackson likes the T-Mobile MyTouch, but do we? Plus new MacBooks, audio treats and yes, a deep-fryer; Tech Ed: Shane Battier brings the movie theatre to his living room with the Epson PowerLite Home Cinema 8100; Gear: Peep the kicks the pros will be rocking as the season kicks off

Stepback
Reminiscing the League's past

Final Exam
Does Blake Griffin make the grade?

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