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HEAT Unveils All You Can HEAT Partial Ticket Plan

Aug 26 2009 5:04PM



For the First Time, Fans Select the Games They Want to See
Fans Can Also Purchase Experiential HEAT Activities

MIAMI, 8/24 – HEAT fans hungry for maximum flexibility, price savings and unique HEAT experiences can now order up the “All You Can HEAT” partial plan.  The All You Can HEAT partial plan is entirely customizable and based on an “a la carte” philosophy so that fans can select the games of their choice, selecting from a list of Hot, Hotter and the Hottest HEAT games, each with a corresponding ticket price. The All You Can HEAT partial plan has seating inventory in both the Lower Bowl as well as in Uptown, and starts at just $198.00 per seat. Every home game during the 2009-10 season is available and the only requirement for the All You Can HEAT partial plan is that a minimum of six games must be purchased.
  
Purchasers of the All You Can HEAT partial plan will enjoy cost savings over the individual game ticket price. The more games purchased, the greater the overall discount. Discounts will be offered when fans purchase 10-15 games and a larger discount will be applied when fans purchase 16 games or more. Pricing starts as low as $198.00 per seat in Uptown, while lower bowl pricing starts as low as $405.00 per seat, which represents the six game minimum purchase required.

This season, the HEAT is introducing variable ticket pricing for individual game tickets, placing a premium on high demand games. All regular season home games during the 2009-10 season have been categorized in one of three tiers: Hot, Hotter and Hottest, with premium games deemed Hottest, popular games deemed Hotter and Hot games priced most affordably.  Fans can mix and match their All You Can HEAT partial plan by selecting games from any of the three categories. 

As part of the All You Can HEAT partial plan, HEAT fans can also customize their fan experience by selecting unique HEAT activities to add to their All You Can HEAT purchase. Activities such as taking a photo at center court, participating in post game free throw shooting, having their children participate in the High Five Fan Tunnel program or receiving a personalized HEAT jersey, plus other experiences. The HEAT Experience activities start as low as $8.00 per game and multiple experiences can be purchased with each All You Can HEAT partial plan. As an added benefit, existing HEAT Season Ticket Holders are also entitled to purchase the experiential activities separately, without having to purchase an All You Can HEAT partial plan. Media are invited to sample All You Can HEAT by clicking on the following link: http://www.nba.com/heat/tickets/all_you_can_heat_3_2009_08_19.html.

“With the All You Can HEAT partial plan, we wanted to give HEAT fans the freedom to pick the games they want to see, combined with the in-game experience they want to have by offering a fully customizable package that suits individual budgets, schedules and lifestyles,” said President of HEAT Group Business Operations, Eric Woolworth.

The All You Can HEAT plan is available by clicking here or by calling 786-777-HOOP.

The Miami HEAT is proud to welcome Assist-Card as the Presenting Sponsor for the 2009-10 HEAT season.



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