HEAT Sold Out of 2011-12 Season Tickets; Launches New Priority Access Club

MIAMI, March 16th - The Miami HEAT have announced that it has sold out of Season Tickets for next season and has launched the new HEAT Priority Access Club, an annual fee based membership club which provides HEAT fans with a variety of benefits including advance opportunities to purchase Playoff Tickets, Individual Game Tickets, priority on the team's Season Ticket waiting list, last minute ticket text alerts and more. Fans can purchase memberships to the HEAT Priority Access Club beginning on Friday, March 18, 2011 exclusively here on HEAT.com.

"I'm really proud to say that our Season Ticket renewal rate was the highest it's ever been in Miami HEAT history," said Eric Woolworth, President of The HEAT Group's Business Operations. "As a result of that, only a very limited number of new season tickets were offered for sale and those that were sold immediately to fans on our HEAT Hopefuls waiting list. But demand for Season Tickets remains incredibly high and the new HEAT Priority Access Club is now the best way for fans to move to the head of the line for HEAT Playoff tickets even as they wait for future opportunities to purchase HEAT Season Tickets."

As a member of the HEAT Priority Access Club, HEAT fans can choose from three different tiers of pricing and benefits:

Rookie Level - $50.00
The Rookie Level is the most affordable option of the HEAT Priority Access Club. At a fan-friendly $50.00, Rookie Level purchasers receive benefits such as access to the Regular Season Presale for individual game tickets and waitlist priority for HEAT Season Tickets, among other benefits.

All-Star Level - $150.00
Priced at $150.00, the All-Star Level provides all the benefits of the Rookie Level plus the guaranteed opportunity to purchase HEAT Playoff tickets for Round 1 of the 2011 NBA Playoffs before they go on sale to the general public. In addition, fans who select the All-Star Level will also have the opportunity to purchase a HEAT Partial Plan before the general public.

MVP Level - $250.00
The MVP Level of the HEAT Priority Access Club provides the most extensive list of benefits, including all the benefits of the Rookie and All-Star Levels, as well as the guaranteed opportunity to purchase playoff tickets for Rounds 1, 2 and 3 of the 2011 NBA Playoffs. The MVP Level is priced at $250.00.

HEAT Priority Access Club memberships can be purchased exclusively online by clicking here . Only one membership may be purchased per person, per household to give as many HEAT fans as possible the opportunity to enjoy the excitement of live HEAT basketball. Inventory is subject to availability.

The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2010-11 season.