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HEAT Hires Vidalin to Serve as Executive Vice President and Chief Revenue Officer

by Couper Moorhead

MIAMI, August 5 – The HEAT Group announced today that it has hired longtime sports executive John Vidalin to serve as Executive Vice President and Chief Revenue Officer. As Chief Revenue Officer for The HEAT Group, Vidalin will be responsible for driving the club’s local, regional, national and international business opportunities while overseeing the Corporate Sales and Service, Premium Seating and Service and the Ticket Sales departments.

“John brings both a fresh perspective and a wealth of experience to The HEAT Group,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “He is not only incredibly accomplished but he is going to be a great fit with the customer service driven culture we have worked so hard to create here at the HEAT. He is a welcome addition to our executive staff and I am confident he will do an outstanding job in his new role.”

Vidalin has spent the last 10 seasons in the NFL and the last three with the San Francisco 49ers as their chief sales officer. While with the 49ers, Vidalin was responsible for generating hundreds of millions in contractually-obligated income well ahead of the stadium opening in 2014, including the groundbreaking naming rights deal with Levi’s for the new 49ers stadium in Santa Clara, CA. Prior to his position with the 49ers, Vidalin spent six seasons with the Houston Texans as vice president of sales and marketing. Earlier in his career, Vidalin served as vice president of marketing for the NHL’s Washington Capitals, director of marketing for the NHL’s Calgary Flames and key accounts manager with Alberto Culver Canada. In addition, Vidalin previously served as vice president of client service with MGM Communications, a full-service advertising agency based in Calgary, Alberta, Canada.

Vidalin’s industry experience is vast and wide-ranging and includes corporate partnerships, corporate sales, team promotional rights, broadcast inventory, advertising, media, branding, fan development, marketing, merchandising, game operations and events.

Vidalin has served on the board of the Boys and Girls Club of Silicon Valley and the San Jose, Silicon Valley Chamber of Commerce as well as being a member of the board of directors for the Houston Area Boys & Girls Clubs and the YMCA. He is also an advisory board member to the Baylor Sports Sales program.

Born and raised in Edmonton, Alberta, Vidalin is a graduate of communications from Lethbridge College at Lethbridge, Alberta, and later completed his MBA at Royal Roads University in Victoria, British Columbia. He and his wife have two daughters.