WHITE HOT HEAT WEEK 2012
MIAMI, April 21 As the Miami HEAT ramps up for the highly anticipated White Hot: The 2012 HEAT Playoffs, the franchise aims to activate the South Florida community during the days leading up to the first home game of the post season. Presented by Miccosukee Resort & Gaming, White Hot HEAT Week will begin on Sunday, April 22 and the team will host events and activities each day to generate enthusiasm throughout South Florida. White Hot HEAT Week is a series of community events and promotions, and most importantly, its a call to action for all HEAT fans to help create the most intense White Hot home court advantage in the NBA. HEAT Fans are encouraged to wear white for all HEAT Playoff game days, whether home or away, whether watching the games at the AmericanAirlines Arena or elsewhere during the entire playoff run.
The following is a list of activities scheduled for White Hot HEAT Week, which begins on Sunday, April 22:
Sunday, April 22
White Hot HEAT Week Proclamation during Rockets vs. HEAT Game
During the last HEAT home game of the regular season, Miami-Dade County Mayor Carlos Gimenez and a contingent of Miami-Dade County Commissioners will assemble alongside HEAT Managing General Partner Micky Arison, Miami HEAT CEO Nick Arison, HEAT President of Business Operations Eric Woolworth and HEAT Legend Alonzo Mourning during a special halftime ceremony to issue an official proclamation declaring White Hot HEAT Week in Miami-Dade County.
Monday, April 23
White Hot HEAT Fan Video
HEAT Fans are encouraged to get swept up in White Hot HEAT fever by uploading a picture of themselves wearing white and holding up a sign that says Im a White Hot HEAT Fan from (insert the name of the city) to the teams Facebook page located at Facebook.com/MiamiHEAT (click on the White Hot Fan Video tab). Signs can also be downloaded from the HEAT Facebook page. All the photos will be compiled into a video montage to run online and in the Arena during future playoff games. The pictures uploaded to the HEATs Facebook page will also be shown on MiamiMediaMesh, the giant LED screen affixed to the front of AmericanAirlines Arena.
Tuesday, April 24
White Hot HEAT Pep Rally and Basketball Clinic
Basketballs will be bouncing all over South Florida as the HEAT conducts a White Hot HEAT Pep Rally and Basketball clinic in the gymnasium at Gwen Cherry Park for approximately 150 children involved in the Communities In School initiative, an after school program serving the needs of local students. At the conclusion of the White Hot HEAT Pep Rally, every participant will be given a Nike LeBron 9 All Courts Basketball. An additional 50 basketballs will be donated to Communities In School of Miami and Miami-Dade County Parks and Recreation. In addition, during White Hot HEAT Week, HEAT staffers will also seek out fans that have a basketball hoop in their driveways and surprise them with a basketball giveaway, courtesy of Nike.
White Hot HEAT Bacardi Road Rally
The HEAT Road Rally Presented By Bacardi is the official watch party for Miami HEAT road games. Join the HEAT Dancers, Burnie, the Xtreme Team, PA Announcer, Michael B., and other HEAT fans as they gather at the Hard Rock Cafe in Bayside Marketplace to watch the 8:00 p.m. Sun Sports telecast of the HEAT taking on the Boston Celtics. HEAT fans in attendance can enjoy Bacardi drink specials and have a chance to win HEAT prizes including tickets to HEAT home playoff games.
Wednesday, April 25
Eat with the HEAT Food Trucks at AmericanAirlines Arena
All hungry HEAT fans are invited to whet their White Hot appetites from 11:30 a.m. to 2:00 p.m. along N.E. 8th Street in front of the Arena Ticket Office when South Floridas popular food trucks will gather for an afternoon of feasting and fun. Diners can also participate in White Hot HEAT promotions during the lunch hour to win free HEAT stuff including tickets to HEAT home playoff games. HEAT Legend Tim Hardaway will be on hand to sign autographs and take photos. Free covered parking will be available in the P2 parking garage.
Thursday, April 26
48 Hours of Intense HEAT Presented by Miccosukee Resort & Gaming
Back by popular demand is one of the teams most successful fan promotions with the return of its 48 Hours of Intense HEAT presented by Miccosukee Resort & Gaming. The HEAT challenges fans to remain seated for 48 consecutive hours in front of the AmericanAirlines Arena from 11:00 a.m. Thursday, April 26 until 11:00 a.m. Saturday, April 28. Despite rain, wind, and heat, contestants must endure the elements for a chance to win the Grand Prize of a pair of Lower Level tickets to all 2012 White Hot HEAT Playoff home games. Additional prizes will be announced prior to the start of the promotion. HEAT partners McDonalds, Haagen-Dazs/Edys, Café Bustelo, National Deli, Hooters, Hard Rock Cafe, Entenmanns, Thomas, Del Monte Fresh Produce, Papa Johns, Pepsi, Gatorade, Kia, Pinch a Penny Pools, T-Mobile, Ocean Potion and the InterContinental Hotel will all provide products and provisions during the length of the promotion. Contestants can expect to participate in numerous activities during their 48 hour stay and will enjoy visits from HEAT Legends Alonzo Mourning and Tim Hardaway, the HEAT Dancers, Burnie, Banana Man, and other surprise guests.
White Hot HEAT Fan Kit Party
The Party City store located at The Shops at Midtown Miami will be White Hot HEAT Headquarters from 1:00 p.m. to 3:00 p.m. The HEAT Experience, including the Miami HEAT Dancers, Burnie, Banana Man and the Xtreme Team, will distribute free White Hot HEAT Fan Kits to HEAT fans who stop by the store (while supplies last). HEAT Legend Tim Hardaway will be on hand to sign autographs and take photos.
Friday, April 27
White Hot HEAT Car Decal Event
HEAT fans are invited to stop by the AmericanAirlines Arena from 6:00 a.m. to 10:00 a.m. or from 4:00 p.m. to 7:00 p.m. to help kick off the White Hot: The 2012 HEAT Playoffs by hooking their rides up with a FREE White Hot: The 2012 HEAT Playoffs window decal. The decals take minutes to install and will be placed on the car window by the professionals at Metro Signs. The window decal is visible from the outside of the car, but still allows the driver to see through the graphic when driving. 790 The Ticket will broadcast live during the AM shift. In addition, Burnie, the HEAT Dancers and the Xtreme Team will be distributing free White Hot HEAT Fan Kits and Café Bustelos Bustelo Cool beverages to fans as they get their rides ready for the playoffs.
White Hot HEAT Happy Hour Presented by Miller Lite HEAT fans can start their playoff partying early by joining the HEAT Experience for a White Hot HEAT Happy Hour presented by Miller Lite and hosted at Finnegans River from 6:00 p.m. to 8:00 p.m. The HEAT Dancers, Burnie, and the Xtreme Team will mingle with HEAT fans while in-arena host Dale hosts the festivities. Come check out the new Miller Lite punch top Can as well as drink specials and Miller Lite promotional items. Finnegans River is located at 401 S.W. 3rd Avenue in downtown Miami.
Saturday, April 28
Conclusion of 48 Hours of Intense HEAT Presented by Miccosukee Resort & Gaming
The 48 Hours of Intense HEAT presented by Miccosukee Resort & Gaming promotion concludes at 11:00 a.m. In the event that there is more than one contestant that completes the entire 48 hour contest, a trivia contest will be implemented to determine the final winner of the Lower Level tickets to every White Hot HEAT playoff game.
In-Arena Giveaways
The HEAT will distribute 20,000 of the following White Hot items to fans as they enter AmericanAirlines Arena prior to Home Games 1 and 2 and Game 5, if necessary, of Round 1 of the 2012 Playoffs:
Round 1 Game 1: T-Shirt Giveaway presented by Nike
Round 1 Game 2: T-Shirt Giveaway presented by Miccosukee Resort & Gaming
Round 1 Game 5: Rally Towel Giveaway presented by Doctors Hospital
The Launch of WhiteHotHEAT.com
A special playoffs website, WhiteHotHEAT.com, presented by Miccosukee Resort & Gaming, will launch on Saturday, April 28 and will be a source of endless information on the White Hot: The 2012 HEAT Playoffs including team news, promotional information, playoff wallpapers, photo galleries, video galleries and much more.
White Hot HEAT Playoff Plaza Party
The East Plaza of AmericanAirlines Arena will be White Hot HEAT party central for every home playoff game during the 2012 White Hot HEAT Playoff run. Pre-game and halftime activities will include live music, a Miami Hoops Gear retail tent, a Season Ticket Holder beer garden, autographs by the Miami HEAT Dancers, a photo station featuring Burnie, the HEAT mascot, an interactive sport court, inflatables, games, contest, activities and more. Doors will open 90 minutes prior to tip off for every home playoff game.
Kumho Tires Drive to the Championship Fan Zone (Section 304)
During every 2012 White Hot HEAT Playoff home game, Kumho Tires will distribute a white Miami HEAT t-shirt to the first 250 HEAT fans to stop by the Kumho Fan Zone at Section 304. Fans can play video games and interact with the Xtreme Team in the Kumho Fan Zone.
White Hot Wear Exclusively at Miami Hoops Gear
HEAT fans are urged to lighten up their wardrobe by stopping by Miami Hoops Gear, which will be stocked with everything White Hot HEAT fans need for the teams run in the playoffs. Hours for the flagship store located at the AmericanAirlines Arena are Monday through Friday, 10:00 a.m. to 4:00 p.m. Miami Hoops Gear at Dolphin Mall will also stock White Hot gear and will be open during regular mall hours. White Hot gear is also available 24/7 online at miamihoopsgear.com.
For all things White Hot, fans are encouraged to visit WhiteHotHEAT.com.
