White Hot HEAT Week 2013
MIAMI – As the Miami HEAT ramps up for the highly anticipated White Hot: The 2013 HEAT Playoffs, the franchise aims to activate the South Florida community during the days leading up to the first home game of the post season. Presented by Miccosukee Resort & Gaming, White Hot HEAT Weekwill begin on Sunday, April 14 and the team will host events and activities each day to generate enthusiasm throughout South Florida. White Hot HEAT Week is a series of community events and promotions, and most importantly, it’s a call to action for all HEAT fans to help create the most intense White Hothome court advantage in the NBA. HEAT Fans are encouraged to wear white for all HEAT Playoff game days, whether home or away, whether watching the games at the AmericanAirlines Arena or elsewhere during the entire playoff run.
The following is a list of activities scheduled for White Hot HEAT Week:
Sunday, April 14
Bulls vs. HEAT Game – Launch of White Hot Digital Platforms
A special playoffs website, www.WhiteHotHEAT.com, presented by Miccosukee Resort & Gaming, will launch on Sunday, April 14 and will be a source of endless information on White Hot: The 2013 HEAT Playoffs including team news, promotional information, playoff wallpapers, photo galleries, video galleries and much more. In addition, HEAT fans worldwide are encouraged to use the hashtag #WhiteHotHEATFan as they prepare for the playoffs. All images tagged with the #WhiteHotHEATFan hashtag will automatically be uploaded to the #WhiteHotHEATFan site, presented by adidas, and hosted on www.WhiteHotHEAT.com.
Monday, April 15
HEAT @ Cavaliers – White Hot Road Rally Presented by Bacardi
The White Hot HEAT Road Rally Presented By Bacardi is the official watch party for select Miami HEAT road games. Join the HEAT Dancers, Burnie, the Xtreme Team, PA Announcer, Michael B., in-arena host Dale and other HEAT fans as they gather at Sandbar & Grill located at 3064 Grand Avenue in Coconut Grove to watch the 7:00 p.m. Sun Sports telecast of the HEAT taking on the Cleveland Cavaliers. HEAT fans in attendance can enjoy Bacardi drink specials and have a chance to win White Hot HEAT prizes.
Tuesday, April 16
White Hot HEAT Playoffs Car Decal Event
HEAT fans are invited to stop by the AmericanAirlines Arena from 6:00 a.m. to 10:00 a.m. on Tuesday, April 16 to help kick off White Hot: The 2013 HEAT Playoffs by hooking their rides up with a FREE White Hot window decal. The decals take minutes to install and will be placed on the car window by the professionals at Metro Signs, Inc. The window decal is visible from the outside of the car, but still allows the driver to see through the graphic when driving. AM 790 / 104.3 FM The Ticket will broadcast live during the event. In addition, Burnie, the HEAT Dancers and the Xtreme Team will be distributing free White Hot HEAT Fan Kits and Mountain Dew Kickstart beverages to fans as they get their rides ready for the playoffs.
Wednesday, April 17
Magic vs. HEAT – Unveiling of White Hot HEAT Takeover Installations
The AmericanAirlines Arena will undergo a White Hot transformation with graphical elements scheduled for installation on Wednesday, April 17. These White Hot installation elements include the following:
At AmericanAirlines Arena
- The Miami HEAT Store White Hot Changeover.
- P2 Parking Garage Gate Arms and Large Garage Entry Sign.
- P1 and P2 Parking Garage Booths.
- Outside the main entrance of the Arena, 16 basketball hoops will be wrapped in white representing a countdown of the games needed to win the 2013 NBA Championship.
- 8th Street Banners and HEAT Boulevard Banners.
- Biscayne Boulevard Street Banners.
- AmericanAirlines Arena Elevator Landings and Escalator Signage.
- Miami HEAT Player Banners (N.E. 8th Street and HEAT Street).
- Tree Circles numbering 1 through 16 and lamp post circles—both on the West Plaza (Gates 1 and 2).
- Escalator Landing Banners and Wall Art.
- Press Tables.
- Radio Row Decals.
Around South Florida: Some White Hot installations will take place beginning on April 17. Times and dates for others are still to be determined.
- The InterContinental Hotel, located at 100 Chopin Plaza, Miami, FL 33131, will unveil HEAT branded silhouettes and logos as part of the InterContinental Miami Digital Canvas animation, which will continue throughout the 2013 Playoff run.
- The Suniland basketball courts in Pinecrest will be rebranded with White Hot HEAT graphics.
- Bayside Marketplace will unfurl special White Hot HEAT flags for the entirety of the 2013 Playoffs.
- Select Metro Movers will be wrapped in White Hot HEAT branding.
- The Sun Sports HEAT Fan Express Bus will be re-branded with White Hot HEAT Playoff imagery.
- A HEAT basketball court graphic will be prominently displayed at Mary Brickell Village.
- Fort Lauderdale’s Broward Financial Center, home to HEAT broadcast partner Sun Sports / Fox Sports, will display a large White Hot HEAT banner on the exterior of the parking garage.
Thursday, April 18
White Hot HEAT Fan Kit Party
The Party City store located at The Shops at Midtown Miami will be White Hot HEAT Headquarters from 4:00 p.m. to 6:00 p.m. on Thursday, April 18. The HEAT Experience, including the Miami HEAT Dancers, Burnie, Banana Man and the Xtreme Team, will distribute free White Hot HEAT Fan Kits to HEAT fans who stop by the store (while supplies last).
Friday, April 19
White Hot HEAT Happy Hour Presented by Miller Lite
HEAT fans can start their playoff partying early by joining the HEAT Experience for a White Hot HEAT Happy Hour presented by Miller Lite and hosted at Brother Jimmy’s in Mary Brickell Village from 6:00 p.m. to 8:00 p.m. on Friday, April 19. The HEAT Dancers, Burnie, and the Xtreme Team will mingle with HEAT fans while in-arena emcee Dale will host the festivities. HEAT fans can enjoy Miller Lite drink specials and Miller Lite promotional items. Brother Jimmy’s is located at 900 S. Miami Avenue in Mary Brickell Village. Fans are also invited to shoot hoops on the specially designed White Hot HEAT basketball court located in the heart of Mary Brickell Village.
Additional White Hot HEAT Playoff Activities
The HEAT will distribute 22,000 of the following White Hot items to fans as they enter AmericanAirlines Arena prior to Home Games 1 and 2 and Game 5, if necessary, of Round 1 of the 2013 Playoffs:
Round 1 Game 1 T-Shirt Giveaway presented by Nike
Round 1 Game 2 T-Shirt Giveaway presented by Miccosukee Resort & Gaming
In addition, 2,000 HEAT Cheering Fans, presented by Kia, will be distributed to fans in both end zones of the Arena during Games 1 and 2.
White Hot HEAT Playoff Plaza Party
The East Plaza of AmericanAirlines Arena will be White Hot HEATparty central for every home playoff game during the 2013 White Hot HEATPlayoff run. Pre-game and halftime activities will include live music, a Miami Hoops Gear retail tent, a Season Ticket Holder beer garden, autographs by the Miami HEAT Dancers, a photo station featuring Burnie, the HEAT mascot, an interactive “sport court,” inflatables, games, contest, activities and more. Doors will open 90 minutes prior to tip off for every home playoff game.
White Hot Basketball Hoop Countdown Presented by AmericanAirlines
Outside the main entrance of the Arena, 16 basketball hoops will be wrapped in white representing a countdown of the games needed to win the 2013 NBA Championship. The morning following a playoff win, one White Hot Hoop will be removed and taken to an undisclosed location. HEAT fans will have to stay tuned to the team’s social media channels to receive clues as to the hoop’s location. Fans will be encouraged to find the White Hot Hoop, take a photo with it and submit to the HEAT. One winner (per hoop) will be randomly selected to win 25,000 Advantage Miles courtesy of AmericanAirlines and will be highlighted on the team’s social media channels.
White Hot Wear Exclusively at The Miami HEAT Store
HEAT fans are urged to lighten up their wardrobe by stopping by The Miami HEAT Store, which will be stocked with everything White Hot HEAT fans need for the team’s run in the playoffs. Hours for the flagship store located at the AmericanAirlines Arena are Monday through Friday, 10:00 a.m. to 4:00 p.m. The Miami HEAT Store at Dolphin Mall will also stock White Hot gear and will be open during regular mall hours. White Hot gear will be available at the airport store located in AmericanAirlines Concourse D32 seven days a week from 6:00 a.m. to 10:00 p.m. White Hot gear is also available 24/7 online at www.TheMiamiHEATStore.com.
For all things White Hot, fans are encouraged to visit www.WhiteHotHEAT.com.