Red Zone News Flash

MIAMI, May 18 – With the Eastern Conference Finals on the horizon, The Red Zone is in full effect throughout South Florida. Here’s what’s happening in The Red Zone this week:

Friday, May 20 – Red Zone “Destination Finals” Countdown Board – Join the HEAT as they employ a unique method of marking off each winning game on their “Destination Finals” Countdown Board at 9:00 am on Friday, May 20. It takes 16 wins to be crowned the NBA Champions, so to visually display the team’s quest for the trophy, the HEAT has created a “Destination Finals” Countdown Board that will be placed in the front of the AmericanAirlines Arena. To mark off the eight games already won, the HEAT will throw tomatoes at the board to “mark off” wins #16 – 9, and fans are invited to join in the fun. We hope to have a special guest on hand to throw out the first tomato. Following each win throughout the remainder of the playoffs, the HEAT will invite fans to join with them in eliminating another game from the “Destination Finals” Countdown Board, with a special guest celebrity recruited to throw out the “first tomato”. In addition, the palm trees out in front of AmericanAirlines Arena will now sport a large sign also counting down the number of games won thus far in the playoffs.

Friday, May 20 – Red Zone Window Vision Graphics Event - Back by popular demand, the Miami HEAT will stage another Red Zone Window Vision Graphics event at AmericanAirlines Arena on Friday, May 20, from 9:00 am – 12:00 Noon. The first time the HEAT staged this event, over 200 Red Zone Window Vision Graphics were applied to South Florida vehicles. This time, the first 250 cars on site will be outfit with a 24” Red Zone Window Vision decal. The Red Zone Window Vision graphic is visible from the outside of the car, but you can still see through the graphic when you’re driving. HEAT up your ride with a Red Zone Window Vision graphic, courtesy of the HEAT and Metro Signs.

Friday, May 20 – Red Zone Grass Painting Unveiling - Reminiscent of a football field end-zone, the HEAT will be painting Red Zone graphics on the two large patches of grass in front of AmericanAirlines Arena near Biscayne Blvd. We’ll unveil this latest Red Zone display at 9:30 am on Friday, May 20, following the “Destination Finals” Countdown Board activity mentioned earlier.

Saturday, May 21 - Red Zone Car Wash at the Purple Car Wash - It’s baaack! The Red Zone Car Wash, where all red cars get a free wash, will take place once again on Saturday, May 21 at the Car Wash on US 1. This time, we’ll have the HEAT Dancers, Burnie and the Xtreme Team on hand.

Miami-Dade Public Schools / Broward County Public Schools Team Up for HEAT Red Zone Day – Both the Miami-Dade County Public Schools (Miami) and Broward County Public Schools (Ft. Lauderdale) will recognize Tuesday, May 24 as HEAT Red Zone Day in all of their schools. All students and teachers will be encouraged to wear Red and / or Miami HEAT gear to school that day.

Channel 10’s “10 Taxi” Goes Red Zone – Local ABC affiliate WPLG Channel 10 has transformed Todd Tongen’s “10 Taxi” from yellow to Red Zone red. The vehicle, used in Tongen’s entertainment and lifestyle features, is a popular and well-known vehicle on the South Florida news landscape. The “10 Taxi” transformation was handled by Metro Signs.

Miami Herald Includes Full-Color Red Zone Poster in Paper – The Miami Herald continues its long-time support for the HEAT by including a full-color Red Zone poster in the paper on Wednesday, May 25. This marks the third Red Zone poster the Herald has included in the paper since the start of the playoffs.

FedEx Delivers The Red Zone – All FedEx couriers throughout South Florida will be wearing HEAT Red Zone buttons as part of their uniform during the HEAT playoff run.

Coconut Grove’s Bayshore Drive HEAT’s Up – Scenic Bayshore Drive in Coconut Grove sports a little more color these days, as HEAT Red Zone street banners line the thoroughfare heading into the heart of the Grove.

Red Zone T-shirt Giveaway, Game 1 – The HEAT will distribute 20,000 Red Zone T-shirts to fans as they enter the arena for Game 1 of the Eastern Conference Finals. Thanks to Great Florida Bank, Nextel, Vera Hummer / Williamson Hummer and Barclay Financial.

Donald J. Pliner Is a Perfect Red Zone Fit – The Donald J. Pliner shoe store at the Aventura Mall has converted their entire storefront to red, with the display mannequin’s outfit in red from head to toe, with one mannequin sporting a Shaquille O’Neal jersey.

Stay tuned for more dispatches from The Red Zone…