HEAT.com to Host World Premiere of New HEAT Player Introduction Video
Set to the brooding, emotionally charged song In The Air Tonight by multi-platinum artist Phil Collins, this video feature captures the moment as the HEAT players emerge from the locker room and make their way to the court. Prior to the video, fans will see a short film featuring behind the scenes footage of the video shoot, including interviews and comments from HEAT All-Stars Shaquille ONeal and Dwyane Wade. After the 30 minute viewing period, the video feature will be removed from HEAT.com and will thereafter only be seen in the arena.
The player introduction video further establishes the benchmark set by the HEAT for this important in-game element and continues the HEAT tradition of marrying player images with driving music tracks. Last seasons Red Carpet player introduction video, which showed HEAT players arriving to the game via a red carpet entry, was set to the Latin track Descarga Gusano by the locally based Spam All-Stars. Previous player introduction videos featured Lose Yourself by Eminem, Crazy in Love by Beyoncé, and Are You Gonna Go My Way by Lenny Kravitz.