HEAT Week Presented by Pepsi to Launch December 17th

Fans Encouraged To Participate In a Series of Activities from December17 – December 23

MIAMI, December 16th – As the Miami HEAT prepares for the highly anticipated 2011-12 season, the franchise aims to celebrate during the days leading up to the Home Opener versus Eastern Conference rival, the Boston Celtics on December 27. Presented by Pepsi, HEAT Week will take place from December 17 through December 23, and the HEAT will host a different event each day to generate enthusiasm throughout South Florida. During HEAT Week, the festivities will touch the community in a variety of exciting ways including various community events and unique opportunities to engage in the HEAT experience and feel it live.

A complete listing of all HEAT Week events is listed below:

The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2011-12 season.