HEAT Re-Launches MiamiHoopsGear.com

NBA's Top Retail Operation Re-Vamps Online Store

MIAMI, April 25– The Miami HEAT announced today that is has re-launched its retail website, MiamiHoopsGear.com presented by adidas. The online store received a facelift improving its appearance, functionality and organization. MiamiHoopsGear.com, the online companion to the flagship store at AmericanAirlines Arena and the Dolphin Mall store location, operates under the direction of Senior Director of Retail Operations Andy Montero ("Crazy Andy") and the Miami HEAT Retail Department, which is a two-time winner of the "NBA Retailer of the Year" Award.

"Given that demand for HEAT merchandise has soared since last summer, we concluded this was the perfect time to update the look and feel of the site, while improving the online shopping experience for HEAT fans worldwide," said Eric Woolworth, President of The HEAT Group's Business Operations.

Among the website's many updated features:

· A description tab, which provides detailed information on every product in the store.
The ability for shoppers to create an account and a "Wish List."

  • The ubiquitous "share" button which allows consumers to communicate their personal tastes with friends through social media outlets such as Facebook and Twitter.
  • A constantly updated "clearance" section featuring weekly deals and specials.
  • The latest "offers and promotions" so HEAT fans never miss a beat.
  • A "new release" section with "roll over" feature enabling fans to see the description and price of each item.
  • A "quick view" element allowing consumers to preview the product without having to leave the page.
  • A quick link to individual game tickets.
  • Easy access to the shopping cart at the top right hand corner of the site.

HEAT fans can also purchase HEAT merchandise at the team's two Miami Hoops Gear stores:

AmericanAirlines Arena (Mezzanine Level) Dolphin Mall  
601 Biscayne Boulevard  11401 N.W. 12th Street
Miami, FL 33132 Miami, FL 33172
(786) 777-3008  (305) 470-1114
Open:  Open: 
Monday – Friday: 10:00 a.m. – 4:00 p.m. Monday – Saturday: 10:00 a.m. – 9:30 p.m.
Closed Saturdays & Sundays Sunday: 11:00 a.m. – 7:00 p.m. 

HEAT merchandise is also available at Shop HEAT, the team's Facebook store: Facebook.com/MiamiHEAT.

The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2010-11season.