HEAT Players To Join HEAT Season Ticket Sales Operators During Halftime

Inactive HEAT Players Banks, Haslem, Marion, Mourning, Wade, Williams and Wright
to Work Phones to Help Sell HEAT Season Tickets 

MIAMI, FL - 4/2 In an effort to generate buzz for HEAT Season Tickets, all HEAT players listed as inactive for tonight's game will join HEAT Season Ticket Sales operators during halftime of the New Orleans Hornets versus Miami HEAT game being held Wednesday, April 2. The HEAT players, along with the HEAT Dancers, will be standing by awaiting calls to assist with the purchasing of new HEAT Season Tickets. Potential HEAT Season Ticket Holders will have the rare opportunity to speak with HEAT players Marcus Banks, Udonis Haslem, Shawn Marion, Alonzo Mourning, Dwyane Wade, Jason Williams and Dorell Wright*, as well as members of the “Most Popular Dance Team in the NBA,” the Miami HEAT Dancers.

The event will take place in the HEAT Ticket Sales pod, inside of the Business Operations offices, located on the Mezzanine Level at the AmericanAirlines Arena. Fans interested in purchasing Season Tickets during halftime of Wednesday night’s contest can call 786-777-HOOP, where the HEAT players, the HEAT Dancers and the Season Ticket Sales team will be standing by.

Fans can choose their Season Ticket location for the 2008-09 HEAT season with prices starting as low as $10 per game. Specific seat locations will be available in the Lower Bowl (100 Level) and Uptown (300 / 400 Level). Fans are encouraged to purchase their new Season Tickets now so they can be included in the Seat Upgrade / Relocation process starting next month and lock in their final seat location before upcoming the NBA Draft Lottery.

This event is part of the team’s overall brand philosophy—The HEAT Experience. Feel It. Live!— which consists of engaging HEAT players and fans in unique and interesting ways in a manner which fosters a deeper connection between the team and its fans. The team will incorporate many interactive opportunities over the summer months and into the following season including outings with players, coaches, Basketball Operations staff and small, intimate gatherings with players, coaches and executives.

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