NBA Champions Ink Deal With 7-Eleven

MIAMI, December 4 – The 2006 NBA Champion Miami HEAT announced today that they have entered into a partnership with 7-Eleven, Inc. As part of the company’s multi-year sponsorship, 7-Eleven® will be the “Official Convenience Store of the Miami HEAT.” 7-Eleven® will present the HEAT Xtreme Team, which is the Miami HEAT’s high-flying high energy, co-ed slam dunk team that entertains HEAT fans with daring acts and energetic routines during HEAT games and events, as well as throughout the South Florida Community.

“The Miami HEAT is proud to partner with 7-Eleven®, one of the most recognizable and respected retail brands in the marketplace,” said Eric Woolworth, HEAT President of Business Operations. “HEAT fans of all ages are familiar with the unique shopping experience afforded at every 7-Eleven®, from the morning cup of coffee to the noontime Big Gulp to the late night snack.”

The partnership also includes ads on the HEATV center-hung scoreboard and the AmericanAirlines Arena’s LED system at every HEAT home game each season. 7-Eleven® shall also receive sponsorship of a number of Half-Time promotions. The 7-Eleven® promotional team has rights to distribute coupons and information to fans after every home game. In addition, 7-Eleven® will also air commercials on the team’s radio broadcasts on 610 WIOD (English) and WQBA 1140AM (en Español) and they will have a presence on HEAT.com.

“Basketball is a high-energy, fast-paced game, and many of our customers live life that way every day”, said John Moritz, 7-Eleven® marketing director. “7-Eleven® plays an important role in making their everyday lives a little easier. The partnership with the Miami HEAT is part of a full-court press to reach our customers during their more leisure activities.”

About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven® operates, franchises or licenses more than 7,100 7-Eleven® stores in North America. Globally, 7-Eleven® operates, franchises or licenses more than 31,000 stores in 17 countries and U.S. territories. During 2005, 7-Eleven® stores worldwide generated total sales of approximately $43 billion. Find out more online at www.7-Eleven.com.