HEAT to open New Retail Store

HEAT to also change name of Retail Locations

MIAMI, October 26 – The Miami HEAT announced today that it will expand its retail operation to include a 1,000 square foot store at the Miami International Airport. The store, to be located in the AmericanAirlines Concourse D, is currently under construction with plans to be open for business in time for the upcoming holiday shopping period.

The HEAT has also rechristened its entire retail operation with a new name: The Miami HEAT Store / www.TheMiamiHEATStore.com. adidas is the presenting sponsor of www.TheMiamiHEATStore.com and the exclusive apparel provider for the Miami International Airport location.

“Given the international appeal of our team, Miami International Airport is the perfect destination for the newest Miami HEAT Store,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “The Miami HEAT are proud to call the AmericanAirlines Arena home. It’s only natural that The Miami HEAT Store will reside in AmericanAirlines Concourse D. We are confident the store will be an enormous success.”

Miami International Airport is one of the one of the leading international passenger and freight airports in the world. It hosts upwards of 38,000,000 passengers per year.

Under the direction of Vice President of Retail Business and Development Andy Montero, the Miami HEAT Retail Department is the most successful retail operation in the NBA. The Miami HEAT is the only three-time winner of the NBA’s Team Retailer of the Year award. The award recognizes the NBA’s most successful merchandising operations in the categories of arena, internet and external sales, customer shopping experience, merchandise presentation and licensee support. The HEAT won the award in 2011, 2006 and 2003. The new name for the team’s retail operation replaces the former name (Miami Hoops Gear), established when the store featured merchandise from both the Miami HEAT and the former Miami SOL franchises.

The Miami HEAT Store at the Miami International Airport is the Retail Department’s fourth location. The three others include the flagship store at AmericanAirlines Arena, the satellite store located in Dolphin Mall and its online retail site, TheMiamiHEATStore.com.