HEAT Individual Game Tickets to go on Sale September 28

Pepsi On Sale Event & Instant Upgrade Promotion Rewards Ticket Buyers * $10 Tickets Available for Each Game * Dynamic Ticket Pricing Reflects Demand for Specific Games

Ronald Martinez

MIAMI, September 24 – The Miami HEAT announced today that individual game tickets for all 2012-13 regular season home games will go on sale Friday, September 28 at 10:00 a.m. Ticket prices start at $10 per game and can be purchased at HEAT.com, ticketmaster.com and via 1-800-4NBA-TIX. There will be an eight ticket limit per order per game. Please note that the Ticket Office at the AmericanAirlines Arena and Ticketmaster retail outlets will not participate in the general on sale on September 28, but tickets may be purchased at the AmericanAirlines Arena Ticket Office starting Monday, October 1 at 10:00 a.m. The on sale is highlighted by a special Pepsi promotion which rewards ticket buyers with free Pepsi products.

HEAT fans have a number of pre-sale opportunities to purchase tickets before the general public:

Live!Wire Pre-Sale: Tuesday, September 25

Fans that subscribe to Live!Wire—the team’s official newsletter—will have the opportunity to purchase individual game tickets on Tuesday, September 25. Live!Wire delivers team news, ticket offers for both the HEAT and AmericanAirlines Arena events and more. Fans can sign up for Live!Wire by logging onto HEAT.com.

Social Media TwHEATup Games On Sale: Tuesday, September 25

Fans that follow the HEAT on twitter and Facebook will have first dibs on purchasing “TwHEATup” tickets on Tuesday, September 25. A TwHEATup includes a discounted game ticket as well as a post-game player meet and greet. TwHEATup games available exclusively to HEAT social media fans include November 3 vs. Denver, December 8 vs. New Orleans, December 15 vs. Washington, January 25 vs. Detroit, February 24 vs. Cleveland, March 1 vs. Memphis, March 10 vs. Indiana and April 6 vs. Philadelphia. Fans can follow the HEAT on Facebook by visiting Facebook.com/MiamiHEAT and on twitter via @MiamiHEAT.

$10 Tickets Pre-Sale: Thursday, September 27

On Thursday, September 27, Facebook and twitter followers as well as Live!Wire subscribers will also have the opportunity to purchase a limited amount of $10 tickets during a special $10 ticket pre-sale, which will be available via the team’s Facebook and twitter pages.

General On-Sale // Pepsi On Sale Event: Friday, September 28

All HEAT fans that purchase individual game tickets on Friday, September 28 beginning at 10:00 a.m. will receive a coupon for a free Pepsi 20-ounce product redeemable at participating retailers. Fans will receive, by mail, one free 20-ounce Pepsi product coupon for each HEAT ticket purchased. In addition, the HEAT and Pepsi will host a celebratory event on Friday, September 28 from 5:00 to 7:00 p.m. at Walmart located at 19501 N.W. 27 Avenue in Miami Gardens. Fans will have the opportunity to take photos with the Larry O’Brien Championship Trophy and mingle with the HEAT Dancers, Burnie, the Xtreme Team and Banana Man.

Instant Upgrade Promotion - The first HEAT fan to bring a pair of upper level tickets purchased for one game that day to the Pepsi On Sale Event will have their seats for that game upgraded to the lower level. One pair of instant upgrade tickets will be available for each HEAT home game. More information is available on HEAT.com.

Dynamic Ticket Pricing

The HEAT is once again utilizing dynamic ticket pricing for individual game tickets, placing a premium on high demand games. While $10 tickets will be available for every home game during the regular season, fans will also have the option of selecting games and ticket prices featuring several pricing tiers, all based on the popularity and demand for each individual game. Ticket prices for the games with the most demand will be higher, while games with less demand will be priced accordingly. While HEAT.com will feature a pricing chart outlining the prices for each game this season, fans are encouraged to purchase their tickets early, as prices may change as the actual game date approaches. Fluctuation in ticket prices are based solely on market conditions.

The HEAT begins its 25th Anniversary season defending its 2012 NBA title ensuring another highly anticipated year of incredibly exciting basketball led by the All-Star trio of Dwyane Wade, Chris Bosh, and LeBron James with new additions Ray Allen and Rashard Lewis. The schedule features a host of exciting contests highlighting the NBA’s brightest stars and marquee teams. The home schedule begins when the HEAT take on Eastern Conference rivals, the Boston Celtics on October 30 where the team will receive their championship rings and raise its second championship banner to the rafters. The ring ceremony will begin at 7:00 p.m.

The Chicago Bulls play the HEAT on January 4 and April 14. Led by Carmelo Anthony and Amar’e Stoudemire, the New York Knicks visit the AmericanAirlines Arena on December 6 and April 2. In a Finals rematch, the HEAT hosts the Oklahoma City Thunder on Christmas Day. Kobe Bryant and the revamped Los Angeles Lakers make their sole visit on February 10. Fans can log on to HEAT.com for the complete HEAT schedule.