Celebrate Chinese New Year
MIAMI – The Miami HEAT will celebrate the Chinese New Year on Tuesday, February 12 when the team hosts the Portland Trail Blazers at AmericanAirlines Arena. The celebration is part of an international tribute taking place across the league from February 7 through February 14. Chinese New Year, or Spring Festival, is considered the biggest and most important Chinese Festival and celebrates the arrival of spring. The HEAT will usher in the Year of the Snake by hosting various themed in-arena activities as well as a variety of elements that pay tribute to Chinese culture, including food, entertainment and live performances by the Miami Chinese Language School as well as the Coral Springs Chinese School.
The HEAT has a large following in China with hundreds of thousands of Chinese fans logging onto HEAT.com/China—the team’s ever-growing website containing the latest HEAT news and video translated into Mandarin.
Last October, the HEAT participated in the NBA China Games 2012, which featured two games against the Los Angeles Clippers, one hosted in Beijing and the other hosted in Shanghai.
Additionally, the team has recently entered into multi-year partnerships with PEAK Sport Products Co., Limited, one of China’s leading branded sports products companies and LI-NING Company, a premier Chinese sportswear retailer. Two HEAT players also have existing partnership deals with the Chinese companies—Shane Battier with PEAK Sport and Dwyane Wade with LI-NING.
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