It’s Gotta Be the Shoes

Dwyane Wade

You’ve seen him dunk over Jermaine O’Neal, crossover Andre Miller and block Amare Stoudemire. And if you want to know the secret behind Flash’s superpowers – it’s gotta be the shoes.

Today, soul was bought back to the NBA hardwood, as Converse, the originators of the first signature shoe, the Chuck Taylor All-Star, and Miami HEAT guard Dwyane Wade, unveiled an all-new signature shoe – the Converse Wade.

The Wade solidifies the third-year pro’s place among NBA superstars. Wade joins Philadelphia 76ers guard Allen Iverson (Reebok), Houston Rockets forward Tracy McGrady (Adidas) and Cleveland Cavaliers forward LeBron James (Nike) as players who have their own signature shoe.

Converse designers used HEAT basketball games as their laboratory to study Wade’s moves on the court. Wade played an integral part in the design by working closely with the Converse design team to create the perfect shoe for his quick cutting style of play, while complimenting his humble and respectful approach towards the game.

“Converse has been a part of basketball since the beginning. I grew up idolizing NBA legends such as Julius Erving, Larry Bird and Magic Johnson wearing the Converse brand,” Wade said. “It’s an honor to professionally play in the game theses guys helped establish and follow in their footsteps with this legendary brand. My life-long dream of playing in the NBA is now taken to a new level with my own Converse shoe.”

Dwyane Wade

Converse pays homage to Wade through strategic design discovery elements that tribute his awe-inspiring basketball accomplishments and personal attributes. The Converse Wade features “00:00.8” displayed on the inner heel to reflect two game-winning shots in his first two seasons. His No. 3 is shown on the shoelace eyelets and his name appears on the back and top of the shoe. Functionally, the shoe enables Wade to play at the top of his game with a Foot Strike Management System, internal sock liner and heel stabilizer.

The Converse Wade retails for $90 at Footlocker, Finish Line, Footaction, Champs and select independent retailers and online at The shoe’s two color variations include the HEAT’s red and black and Marquette’s blue and gold, signifying his college career. A third color variation will hit retailers later this year.

“There aren’t too many players who have a signature shoe, so to work with one of the elite shoe companies is an honor,” Wade said. “Helping design a shoe, telling them what you like and don’t like, is one of the most intriguing honors I’ve ever had. I can’t wait to see how the sneaker sells. Hopefully good things will happen for Converse as well as myself.”