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Elini Watches to Become Official Watch of the HEAT

Aug 22 2005 9:39AM
MIAMI, August 19 – The HEAT announced today that it has entered into a partnership with Elini to make their watches the official watch of the Miami HEAT.

Through the partnership, Elini and the HEAT plan to incorporate many new and exciting promotions during the 2005-06 NBA season. One of the most important is the ‘Elini HEAT Player of the Month’ award where each month fans can log onto HEAT.com to participate in an online poll to vote for a different winner each month. The player, along with a lucky fan, who will be randomly chosen from the online poll, will each receive a special Elini HEAT inspired watch during an on-court presentation. The player with the most votes at the end of the season will win the ‘Elini HEAT Player of the Year’ award. HEAT fans will also have the opportunity to win an Elini Miami HEAT watch during special game-day promotions.

“The Miami HEAT is extremely excited about its partnership with Elini Watches,” said HEAT President of Business Operations Eric Woolworth. “We are looking forward to designing programs with Elini that further their business objectives and are fun for our fans.”

Miami Hoops Gear, the official team store of the HEAT, is currently carrying the Miami HEAT inspired Elini Watch collection. In tune with the quality of all of Elini’s watches, HEAT edition watches are Swiss-made with distinction and beauty. Decked in Miami HEAT colors, these official watches are the perfect accessory for die-hard fans that also look for quality in what they wear. To view the collection, visit Elini.com or HEAT.com.

“I think we just pulled off a slam dunk!” said Elini President Nisso Barokas. “Uniting forces of two local Miami enterprises is a very thrilling endeavor, and one that is very close to my heart. The HEAT is one of my passions, and now I can share one of my other passions, making amazing, beautiful watches in ‘the HEAT’ style. I am sure that the people of South Florida and HEAT fans will enjoy what Elini will bring to their favorite franchise,” said Barokas.

Elini is planning a big launch event in celebration of their partnership prior to the basketball seasons. The event will be hosted at Saks Fifth Avenue, Bal Harbor. More information on the event will be available closer to season tip-off.