HEAT Playoffs 2009: Black Is Back

Presented By Miccosukee Resort & Gaming ▪ HEAT Playoff Promotion Aims to Activate South Florida


Click Here for The Black is Back Website

MIAMI, FLThe Miami HEAT announced today the formal unveiling of its 2009 NBA Playoffs promotional campaign: Black is Back. The concept behind Black is Back is to establish the color Black as a community-wide rallying point; something everyone in South Florida can get behind and participate in. Black will not only be the color fans wear to the game, it will become a recognizable symbol of support for the HEAT in all daily activities. 

“Black is the absence of color, the absence of light. The absence of everything. The possibility of everything. From this absence something greater emerges. Something bigger. Badder. Quicker. Stronger. Black is Back,” said HEAT Executive Vice President / Chief Marketing Officer Michael McCullough.

The HEAT has revolutionized the use of color schemes in the playoffs. In 2004, Black was introduced in the “Back in Black” playoffs. The next season, HEAT fans proved they were “red-dy” for its 2005 playoff campaign, “The Red Zone.” During the HEAT’s championship and championship-defense seasons (2005-06; 2006-07), South Florida felt “the heat of a flame burning at its highest intensity” in the “White Hot” playoffs.

In preparation for the start of the Black is Back playoffs, the HEAT, its corporate partners and local municipalities have outlined numerous activities designed to energize South Florida and get everyone excited about the playoffs.

  • Miccosukee Resort & Gaming Presenting Sponsor

The presenting sponsor of the 2009 Black is Back HEAT Playoffs is Miccosukee Resort & Gaming. As the presenting sponsor, Miccosukee will be entitled to have its name and logo incorporated into the HEAT playoff theme. The Miccosukee name and logo will also be present on various forms of signage, both inside and outside of the AmericanAirlines Arena, on print and outdoor advertisements promoting the playoffs, on in-arena giveaway items.

  • Black is Back Pep Rally / FREE Car Decals

Saturday, April 18 @ 10:00 a.m. – 12:00 p.m.  – Office Depot - 8950 SW 137th Avenue in Miami 33186

HEAT fans are invited help kick off the 2009 HEAT Playoffs at Office Depot located at 8950 SW 137th Avenue in Miami 33186 for the Black is Back Pep Rally. Join the four-time “Most Popular Dance Team in the NBA,” the HEAT Dancers, Burnie, the Xtreme Team, and other members of the HEAT Experience for an event filled with music, photos, and prizes. HEAT fans can also bring their cars to Office Depot to hook their ride up with a FREE Black is Back window decal. The decals take minutes to install and will be placed on the car window by the professionals at Metro Signs. The window decal, made in variety of sizes, is visible from the outside of the car, but still allows the driver to see through the graphic when driving.  

·     In-Arena Giveaways

The HEAT will distribute Black is Back T-shirts to all fans in attendance for the first HEAT home game in Round 1 of the playoffs. Other promotional items will also be distributed throughout the playoffs.

·    Black is Back Playoff Road Rally Presented By Miller Lite

The Black is Back Playoff Road Rally is the official watch party for HEAT road playoff games. Join the HEAT Dancers, Burnie, the Xtreme Team, PA announcer Michael Baiamonte, and the Miller Lite promotional team as the HEAT battle in the playoffs. Date and location are TBD.

A special Black is Back Playoff website will officially launch on Thursday, April 16. The website will be a source of endless information on the 2009 Black is Back HEAT Playoffs, including team news, promotional information, photo galleries, and much more.

·   Black is Back Merchandise at Miami Hoops Gear

For HEAT fans who want Black is Back merchandise, Miami Hoops Gear will have everything you need for the HEAT’s run in the playoffs.  Hours for the flagship store located at the AmericanAirlines Arena are Monday – Friday, 10:00 a.m. – 4:00 p.m.  Miami Hoops Gear at Dolphin Mall will also stock Black is Back gear and will be open during regular mall hours. You can also get your Black is Back gear online at miamihoopsgear.com.