2010-11 HEAT Season Ticket Renewal Process Underway

No Ticket Price Increases for Season Ticket Holders Who Renew by March 19 Deadline

* Interest-Free Payment Plans * Tenure-Based Benefits for All Season Ticket Holders * Renewal Booklet Scavenger Hunt Offers Great Prizes to Renewing Season Ticket Holders 

* Renew online today!

Miami, 02/23 – The Miami HEAT announced today the official beginning of the process of renewing its Season Ticket Holders with the launch of the 2010-11 Season Ticket renewal campaign. Recognizing the economic challenges many South Floridians are still facing, the 2010-11 renewal campaign is centered on price stability, payment flexibility, tenure-based ticket credits and food and beverage credits and discounts at Miami Hoops Gear stores. 

"While we are seeing light at the end of this tunnel of economic recession, we recognize our fans are still struggling," said Eric Woolworth, HEAT President of Business Operations. "I'm happy to say Season Ticket prices will not increase for all Season Ticket Holders who renew by March 19. In addition, we will continue to offer the flexibility of interest-free payment plans and the Cheer Now Pay Later Playoffs initiative, which are designed to help our Season Ticket Holders remain part of the HEAT family." 

Ticket Price Savings and Renewal Timeline

There will be no ticket price increases for next season for all Season Ticket Holders who renew by the March 19, 2010 deadline. Season Ticket Holders renewing by the March 19 deadline will recognize substantial cost savings (an average savings of 29%) over regular season individual game and playoff ticket prices.  Renewing Season Ticket Holders also guarantee their seat location for the 2010 NBA Playoffs at the lowest prices. All renewing Season Ticket Holders have the opportunity to improve their seat location via the My HEAT Seat Relocation process and, most importantly, maintain their hold on the hottest ticket in town. Season ticket prices will increase after the March 19 deadline

Payment Options, Early Bird Renewal Deadline and Benefits

The HEAT will continue to offer convenient payment options for Season Ticket renewals.  Season Ticket Holders who renew by the March 19 deadline can opt to pay for their season tickets in seven (7) INTEREST-FREE monthly installments.  

Season Ticket Holders who renew their season tickets by the Early Bird renewal deadline of Friday, March 5, 2010 will have the option to extend the length of their payment plan to ten (10) INTEREST-FREE monthly installments. In addition, those who renew by the Early Bird deadline will receive a limited edition Dwyane Wade Bobblehead.  

Ticket Credits, Food and Beverage Credits, Miami Hoops Gear Discounts

To reward HEAT Season Ticket Holders for their loyalty and longevity, the HEAT are offering tenure-based benefits  for all renewing Season Ticket Holders. The HEAT is offering its renewing Season Ticket Holders the chance to allow more of their friends and family to attend HEAT games by offering Ticket Credits, which may be used towards pre-selected games during the 2010-11 season. In addition, renewing Season Ticket Holders will also receive Food & Beverage Credits and discounts on HEAT gear at the Miami Hoops Gear store locations. As a lasting show of support, HEAT Season Ticket Holder Veterans, All-Stars and Legends will have their names displayed on the My HEAT House Wall of Recognition outside of Section 115 at AmericanAirlines Arena. 


Renewal Appreciation


(1-4 years)


(5-10 years)


(11-19 years)


(20+ years)

Food & Beverage Credit





Ticket Credits*





Miami Hoops Gear Discount





HEAT Renewal Booklet Scavenger Hunt

Adding an element of fun and the opportunity to win great prizes, the HEAT will conduct an in-arena Renewal Booklet Scavenger Hunt during each home game that falls within the renewal period (February 23 – March 18).  During these games, clues will be given on HEATV and on the My HEAT Season Tickets website.  Season Ticket Holders will need to refer to their Renewal Booklet in order to find the answer to the clues and then write down their answers in their Scavenger Hunt booklet. Following the last game of the renewal period on March 18, Season Ticket Holders can turn in their completed Scavenger Hunt booklet to be eligible to be randomly selected to win great prizes like free Carnival Cruises, free American Airlines travel and much more.    

For assistance with the 2010-11 renewal process, Season Ticket Holders can call the renewal hotline at (786) 777-1400. 

The HEAT is currently selling 2010-11 season tickets. You may renew online at anytime here on HEAT.com or by calling the sales department at (786) 777-HOOP. 

The Miami HEAT is proud to welcome Assist-Card as the Presenting Sponsor for the 2009-10 season.  

*Ticket Credits to be used towards pre-selected games in the 2010-2011 regular season and inventory is determined by the HEAT organization. Not redeemable for cash, non-transferable and based on availability. Renewal Appreciation status and corresponding benefits determined by consecutive, full season as a Season Ticket Holder.