Miccosukee Resort & Gaming
The Presenting Sponsor of the White Hot HEAT 2007 is Miccosukee Resort & Gaming, the local, thriving entertainment complex owned and operated by the Miccosukee Tribe of Indians of Florida. The HEAT and Miccosukee Resort & Gaming have designed a White Hot logo that will be included on all playoff-related materials.
WhiteHotHEAT.com
The special playoff website, WhiteHotHEAT.com, will officially launch on Friday, April 20. WhiteHotHEAT.com will be a source of endless information on all things White Hot, including team news, promotional information, White Hot photo galleries and much more. And for a fresh, White Hot look at the HEAT players, a new player section has been developed, showcasing Shaq, D.Wade and the rest of the HEAT in “fashion show” style.
FREE White Hot Car Decals , Friday, April 20 @ 7:00 a.m. – 11:00 a.m. – AmericanAirlines Arena
HEAT fans wanting to show their White Hot spirit on the streets of South Florida are invited to bring their cars to the corner of 8th Street and HEAT Blvd. at the AmericanAirlines Arena to have the HEAT hook up their ride with a White Hot window decal. The White Hot decal takes minutes to install and will be placed on their car window by the professionals at Metro Signs. The White Hot window decal, made in variety of sizes to fit various cars, is visible from the outside of the car, but still allows the driver to see through the graphic when driving. So HEAT up your ride with a White Hot window decal, courtesy of the HEAT and Metro Signs.
White Hot Banner Installation, Saturday, April 21 @ 3:30 p.m. – AmericanAirlines Arena
The spectacular 45’ x 80’ White Hot 2007 HEAT Playoff Banner will be installed outside of AmericanAirlines Arena on Saturday, April 21, along with the playoff street banners lining 8th Street and HEAT Blvd. Both the Arena banner and the street banners feature dramatic action shots of HEAT players artistically rendered in a White Hot graphic style.
White Hot HEAT Day at Miami-Dade and Broward County Schools
The HEAT have enlisted the assistance of all Miami-Dade and Broward County Public Schools to declare April 19 “White Hot HEAT Day” in support of the team’s defense of the championship title. All administrators, teachers, and students are encouraged to wear white to help replicate the success the HEAT had last year. The Miami HEAT Dancers, Xtreme Team, and Burnie the Mascot will host special pep rallies on April 19 at Panther Run Elementary School, 801 N.W. 72 Avenue, Pembroke Pines (9:00 a.m.) and at Miami Norland Senior High School, 1050 NW 195th Street, Miami (1:00 p.m.) in celebration of White Hot HEAT Day and the 2007 NBA Playoffs.
In-Arena Giveaways for Games 1 and 2
The HEAT will distribute 20,000 of the following White Hot items to fans as they enter AmericanAirlines Arena prior to Games 1 and 2 of Round 1 of the 2007 Playoffs:
Game 1 – White Hot HEAT Playoff T-shirt - sponsored by Miccosukee Resort & Gaming
Game 2 - White Hot Lighted Pom Poms - sponsored by the Miccosukee Resort & Gaming
White Hot HEAT Fan-Generated Videos and Photogalleries
HEAT fans can show the world how they support the HEAT by participating in these two interactive promotions. First, fans are invited to submit their own White Hot fan videos by following the detailed instructions on WhiteHotHEAT.com. In addition to being viewed on the website, the HEAT will select one fan-generated video submission and air the video on HEATV in the AmericanAirlines Arena. One HEAT fan-generated video will be selected and featured on HEATV during each home playoff game. Additionally, fans may submit digital photos depicting their White Hot support to be featured in the White Hot HEAT photo galleries on WhiteHotHEAT.com. Photos can be submitted via email to WhiteHotHEAT@HEAT.com.
White Hot Car Magnets / Text To Win / Live! Wire Opt-In Promotions
HEAT fans are invited to sport the mark of a champion on their cars by displaying an oversized White Hot car magnet, which will be randomly distributed around South Florida during the playoff period by the White Hot HEAT street team. All Miami Hoops Gear retail locations will also distribute magnets. Fans can also get their free car magnet when they sign up for HEAT text alerts by texting the words “HEAT alerts” to GOHEAT (464328) or by signing up for Live! Wire, the HEAT email newsletter and opting-in to receive HEAT offers at WhiteHotHEAT.com. This offer begins on April 18, 2007 and ends on May 25, 2007 or while supplies last. Offer valid only for the HEAT’s local marketing area.
Playoff Road Rallies Presented by Bacardi
Playoff Road Rallies for Round 1 of the 2007 Playoffs will be presented by Bacardi and hosted at Finnegan’s on the River, 401 S.W. 3rd Avenue in downtown Miami. Dates and times are subject to the release of the HEAT playoff schedule. Please stay tuned to WhiteHotHEAT.com for more information.
New Miami Hoops Gear Store Hours @ AmericanAirlines Arena
To accommodate HEAT fans who want White Hot merchandise, the Miami Hoops Gear flagship team store location at the AmericanAirlines Arena will have special playoff hours effective immediately. The new hours are Monday – Friday, 10:00 a.m. – 4:00 p.m. Also, the Miami HEAT will open a new White Hot Retail Tent outside of AmericanAirlines Arena. The retail tent will be located on the west side of the arena near Gate 2 and will be open only on game days. The tent will feature White Hot HEAT 2007 Playoff merchandise and will open one hour prior to the opening of the arena doors. The three outside Miami Hoops Gear locations at Dolphin Mall, Dadeland Mall and Sawgrass Mills will also stock White Hot HEAT gear and will be open during regular mall hours.
Hopeline
The Miami HEAT will collect used cell phones and accessories, starting at the First home playoff game vs. the Chicago Bulls and continuing throughout the 2007 playoffs, with the items to be refurbished and donated to SafeSpace, a domestic violence shelter for women and their children.
Such items, from any provider, also can be dropped off at Verizon Wireless stores or at the Verizon Wireless Lounge located at Section 113.
