An original member of the Miami HEAT staff, Jeff Craney begins his 23rd season with the HEAT, an organization he has grown professionally with since its inception in 1988. Beginning his fifth season as Vice President, Marketing Division, Craney works alongside Michael McCullough, serving as his right-hand man, to keep the Marketing Division at its top-notch NBA status.

Since his early days with the HEAT, Craney has worked his way up through the ranks, starting off as an intern, and quickly moving on to Sales Representative, Director of Sales, Director of Customer Relations, Director of Game Operations and Senior Director of Events. Craney brings an expansive knowledge of the HEAT and its business operations to his post as Vice President, Marketing Division while his creative expertise continues to bring innovative ideas and phenomenal events to the table.

A cum laude graduate of St. Thomas University’s sports administration program, Craney resides in Davie with his four children Tyler, Nicholas, Savannah, and Sean.