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O’Neal Named Grand Marshal of the Three Kings Parade and Festival

Jan 11 2005 5:02PM

The 34 th Annual “Parada y Festival de los Reyes Magos” (Three Kings Day Parade and Festival), presented by Univision Radio and its four Miami radio stations: WAMR - AMOR 107.5, WAQI - Radio Mambí 710 AM, WRTO - Salsa 98.3 FM, and WQBA – 1140 AM. Chevrolet is the presenting sponsor of The Three Kings Day Parade and Festival.

Shaquille O'Neal, three-time NBA champion and center for the Miami HEAT, will be the Honorary Guest of the Three Kings Day Parade & Festival. Disney's Goofy & Donald Duck will also participate for the enjoyment of all children in South Florida.

This year marks the 34th Anniversary of this magnificent and traditional family event. The 2005 Parade and Festival promises to be bigger and better than ever: more floats, musical bands and characters marching through Calle Ocho (S.W. 8 Street). The Festival will showcase an array of popular Latin music talent including Willy Chirino.

Sunday, January 16, 2005
Parade begins at 12 noon.
Festival begins at 3:00 p.m.


Calle Ocho (S.W. 8 Street), Miami, FL
Parade: From 4 th Avenue to 22 nd Avenue
Festival: From 22 nd Avenue to 27 th Avenue

“La Parada de los Reyes Magos” has been a traditional event for more than 30 years, bringing happiness and enjoyment to thousands of children and families. In 1999, a festival was added to the parade creating what is now known as The Three Kings Parade Day and Festival. The event was created to keep the tradition alive for Hispanic children who live in South Florida. The Parade and Festival is Univision Radio’s gift to the South Florida community during the Holiday season. It has become one of the top five Hispanic events in the country with attendance to the event exceeding 500,000.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 23 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at Univision Communications is headquartered in Los Angeles with television network operations in Miami, radio operations in Dallas and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit

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