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Miami HEAT Partners With Bahamas Ministry of Tourism

Mar 18 2005 11:21AM
MIAMI, Mar. 17 – The HEAT announced today that it has entered into a partnership with the Bahamas Ministry of Tourism for the remainder of this season and the 2005-06 season.

Through the partnership, the HEAT will bring youth programs to The Bahamas, including charitable events, basketball clinics and educational programs. The HEAT will also work with the Bahamas Ministry of Tourism to develop co-branded marketing programs that highlight the relationship between the organizations. Bahamas Theme Nights, signage at arena events, co-branded advertising and promotions on HEAT.com will be included in these initiatives.

“The Bahamas will be hotter than ever with the HEAT,” said the Honorable Obie Wilchcombe, Minister of Tourism for The Islands Of The Bahamas. “We welcome the opportunity to partner with the HEAT in Miami and our destination.”

“The HEAT is proud to partner with the Bahamas Ministry of Tourism,” said Eric Woolworth, President of Business Operations for the HEAT. “We look forward to building programs that will highlight tourism to The Islands Of The Bahamas.”

For more information about The Bahamas, contact Janet Johnson, Bahamas Ministry of Tourism, 212-758-2777, jjohnson@bahamas.com.

ABOUT THE ISLANDS OF THE BAHAMAS: As seen on the 2004 Condé Nast Traveler Hot List and named "Red-Hot" in Travel + Leisure, The Islands Of The Bahamas encompass 700 islands covering more than 100,000 sq. miles of the clearest ocean in the world. With more islands to choose from than any tropical destination, vacationers can customize diverse itineraries by visiting one island or combining more islands for an island-hopping experience. From the exciting capital of Nassau to the soft adventure of Grand Bahama Island to the tranquil Out Islands, the Bahamas is a top destination for beach lovers and active vacationers.