HEAT to Celebrate Noche Latina 2013

Noche Latina 2013

MIAMI, Feb. 22– The 2012-13 season marks the seventh year the Miami HEAT will celebrate the NBA’s Noche Latina initiative, an annual celebration honoring both players and fans alike who hail from Latin American countries. The HEAT will celebrate the Noche Latina initiative at AmericanAirlines Arena during the March 6th game against the Orlando Magic, the March 8th game versus the Philadelphia 76ers and the March 10th game versus the Indiana Pacers. During those three games, the HEAT will wear a special 2013 Noche Latina black uniform featuring “EL HEAT” on the front while the visiting teams will wear their white home uniforms. The HEAT’s 2013 Noche Latina program is presented by Pepsi with additional support from Café Bustelo, Goya Foods and Florida Blue.

During the Noche Latina games, South Florida’s cultural vibrancy will be highlighted with Latin-themed music, performances, and in-game activities, which include:

March 6th vs. Orlando Magic

  • El HEAT t-shirt toss courtesy of Pepsi.
  • Café Bustelo product sampling during pre-game at the bottom of Gates 1 and 2.
  • Goya will distribute rally towels at their kiosk on the main concourse.
  • Florida Blue will distribute sunglasses at their kiosk on the main concourse.
  • Latin music played throughout the game.
  • Various elements of the game presentation will be conducted in both English and Spanish.
  • Performances by the Miami HEAT Rhythm Section throughout the game.
  • The Miami HEAT Dancers will wear a special Noche Latina wardrobe.
  • In-Arena talent, including the Xtreme Team, will be outfitted in specially made EL HEAT guayaberas.
  • A special Noche Latina themed video package to air on HEATV.
  • Crazy Andy’s Item of the Game will be a black adidas “EL HEAT” t-shirt priced at a fan-friendly $10.00.

March 8th vs. Philadelphia 76ers

  • El HEAT t-shirt toss courtesy of Pepsi.
  • Café Bustelo and Goya Foods product sampling during pre-game at the bottom of Gates 1 and 2.
  • Florida Blue will distribute sunglasses at their kiosk on the main concourse.
  • Latin music played throughout the game.
  • Various elements of the game presentation will be conducted in both English and Spanish.
  • Performances by the Miami HEAT Rhythm Section throughout the game.
  • The Miami HEAT Dancers will wear a special Noche Latina wardrobe.
  • In-Arena talent, including the Xtreme Team, will be outfitted in specially made EL HEAT guayaberas.
  • A special Noche Latina themed video package to air on HEATV.
  • Crazy Andy’s Item of the Game will be a 5th & Ocean ladies black “EL HEAT” t-shirt priced at a fan-friendly $15.00.

March 10th vs. Indiana Pacers

  • El HEAT t-shirt toss courtesy of Pepsi.
  • The National Anthem will be performed by former “The Voice” contestant and South Florida native, Joselyn Rivera.
  • Café Bustelo and Goya Foods product sampling during pre-game and halftime on the East Plaza.
  • Florida Blue will distribute sunglasses at their kiosk on the main concourse.
  • HEAT Dancer Tamara will host a ZUMBA dance lesson live on the East Plaza courtesy of Florida Blue.
  • Latin music played throughout the game.
  • Various elements of the game presentation will be conducted in both English and Spanish.
  • Performances by the Miami HEAT Rhythm Section throughout the game.
  • The Miami HEAT Dancers will wear a special Noche Latina wardrobe.
  • In-Arena talent, including the Xtreme Team, will be outfitted in specially made EL HEAT guayaberas.
  • A special Noche Latina themed video package to air on HEATV.
  • Crazy Andy’s Item of the Game will be a white adidas “EL HEAT” t-shirt priced at a fan-friendly $10.00.