- HEAT Video
Carnival Cruise Lines to Serve as Title Sponsor of Hurricane Katrina Relief Game
Oct 3 2005 11:34AM
MIAMI, October 3 – The Miami HEAT announced today that Carnival Cruise Lines has become the title sponsor of the Hurricane Katrina Relief Game on Monday, October 10. The proceeds from the game, in which the Miami HEAT will take on the San Antonio Spurs, will be donated to the American Red Cross and a to be determined charity on behalf of the HEAT, the Spurs and the National Basketball Players Association (NBPA).
In becoming the title sponsor of the game, Carnival has agreed to purchase all of the tickets that remain following Tuesday’s individual game ticket on sale event. Carnival’s ticket purchase guarantees that the game will be sold out, ensuring that the donation to the Hurricane Katrina relief efforts will top the $1 million mark.
“I am honored that Carnival Cruise Line will ensure that the maximum amount of money be donated to Hurricane Katrina relief,” said Micky Arison, Carnival Corporation & plc Chairman and Chief Executive Officer. “It’s crucial in this time of need that everyone play their part and do whatever they can to help the victims of such a devastating event.”
Carnival will make a number of the tickets available to the families of their employees. The remaining tickets will be distributed by the HEAT Community Affairs department to local community groups, schools and other worthy organizations.