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HEAT to Make a Splash With 2009 Learn to Swim Water Safety Campaign
Apr 7 2009 2:27PM
HEAT Teams Up With Blue Cross Blue Shield of Florida and the American Red Cross For Summer Campaign
MIAMI, FL – The Miami HEAT has teamed up with Blue Cross and Blue Shield of Florida and the American Red Cross to host the 8th Annual HEAT April Pool’s Day on Wednesday, April 8 at Grapeland Water Park, Captain’s Lagoon at 3:30 p.m. Grapeland Water Park, Captain’s Lagoon is located at 1550 N.W. 37th Avenue in Miami. The event serves to launch a summer long “Learn to Swim” community swim safety campaign and officially kicks off the swim season in South Florida. HEAT player Daequan Cook, along with the HEAT Dancers, will get into the pool with children from the City of Miami Parks and Recreation department for a special swimming lesson. The Xtreme Team and Burnie the Mascot will also be in attendance to provide entertainment from 3:00 p.m. – 3:30 p.m.
The event will be hosted by HEAT Sideline Reporter, Jason Jackson and HEAT Executive Vice President and Chief Marketing Officer Michael A. McCullough. Representatives from Blue Cross Blue Shield of Florida and the American Red Cross will be guest speakers, followed by the ceremonial lifesaver toss into the pool to officially launch the swimming season.
The April 12th HEAT home game versus the New York Knicks will be “Water Safety Awareness Night,” where fans in attendance will be offered a $10 off swimming lesson coupon to be redeemed at select authorized providers of American Red Cross swimming lessons. For a detailed list of authorized American Red Cross swimming lessons providers, or to learn more about the HEAT Learn to Swim campaign, visit HEAT.com.
With an abundance of bodies of water and residential swimming pools, the state of Florida ranks first nationally in drowning fatalities for children under the age of five. Florida’s overall drowning death rate is twice the national rate in all drowning fatalities, and Miami-Dade County leads the state. This effort will launch a community-wide water safety awareness campaign that will continue through the summer months with surprise visits from HEAT players and talent to various pool locations throughout Miami-Dade and Broward counties. The HEAT is currently producing a public service announcement, which will be distributed throughout South Florida later in the summer.