16th Annual HEAT April Pool’s Day
The Miami HEAT teamed up with Florida Blue, FOX Sports Sun and the American Red Cross to host the 16th Annual HEAT April Pool’s Day at the Miami Springs Aquatic Center.
The event served as the launch of the HEAT’s summer-long “Learn to Swim” community swim safety campaign and officially kicked off the swim season in South Florida.HEAT players Okaro White and Justise Winslow, along with the HEAT Dancers, got in the pool with young swimmers for a special swimming lesson. This event also featured an introduction from Shirley Harold from the J’Mari & Friends Campaign. The J’Mari & Friends Campaign is an educational forum where families like Mrs. Harold’s, who tragically lost her great-grandson to a drowning accident, can showcase information about keeping kids safe around the water.
The event was hosted by In-Arena PA Announcer, Michael Baiamonte. A press conference was also scheduled. Guest speakers included Miami HEAT Executive Vice President and Chief Marketing Officer Michael McCullough, Florida Blue Corporate and Social Responsibility Regional Manager, Martha De La Peña-Rojas, City of Miami Springs Mayor, Zavier M. Garcia, American Red Cross Territory Aquatics Specialist, Patrick Beason.
Based on the most current statistics from the Florida Department of Health, drowning is the leading cause of death for children under the age of four and is the second leading cause of death for children between the ages of five to nine. From 2010-2012, Broward County ranked first in the state of Florida in unintentional drowning death, while Miami-Dade County ranked second. The goal of this program is to prevent these tragedies from ever occurring.
HEAT fans are invited to take advantage of a special $10 off swimming lesson coupon, provided in both English and Spanish, which will be available on HEAT.com. The coupon can be redeemed at select authorized providers of the American Red Cross.
For a detailed list of authorized American Red Cross swimming lessons providers, or to learn more about the HEAT “Learn to Swim” campaign, visit HEAT.com.