NOCHE LATINA!
Hawks vs. Charlotte | April 14, 2006 |
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ATLANTA HAWKS TO CELEBRATE
NOCHE LATINA ON FRIDAY, APRIL 14
Latin recording artists Pilar Montenegro and
Adassa slated to perform post-game concert
ATLANTA -- The Atlanta Hawks will celebrate Hispanic culture and heritage on
Friday, April 14 by holding Noche Latina (Latin Night) when the team takes on
the Charlotte Bobcats at Philips Arena (7:00 pm tipoff).
A number of festivities are planned, highlighted by a post-game concert
featuring Latin recording artists Pilar Montenegro and Adassa. The concert is
free for anyone holding a game ticket. Members of the A-Town Dancers are slated
to perform with the artists.
Montenegro won three 2003 Billboard Latin Music Awards, including “Female Group
or Solo Artist of the Year,” and is also a well-known actress, having appeared
on a number of Spanish television programs. Adassa has released two studio
albums and toured with such performers as Lil’ Jon, Juvenile, and others.
“Noche Latina is one of many broad-based initiatives that surround Hawks games
as part of our growing diversity efforts," said Hawks President and CEO Bernie
Mullin. “The support we have gained from the entire Hispanic community has been
terrific and we welcome the opportunity to expose more fans to NBA basketball
while celebrating Atlanta's vibrant Hispanic culture.”
A special halftime ceremony is planned, where Angela Moore will present the
Atlanta Hawks with a Phoenix Award, on behalf of the City of Atlanta and Mayor
Shirley Franklin, recognizing Noche Latina as part of the organization’s
initiatives within the Hispanic community. State Senator Sam Zamarripa will also
present a proclamation acknowledging the Atlanta Hawks’ commitment to
celebrating Hispanic culture, and bestow Hawks President and CEO Bernie Mullin
with honorary State Senatorship.
Additional components of the evening include a mariachi band performing outside
Philips Arena and on the concourse prior to tipoff, starting lineups for both
teams announced in English and Spanish, a live DJ spinning the latest Latin
tracks, and more. Adassa is also scheduled to perform “The Star Spangled
Banner.”
Hawks inflatables will be set up outside the arena beginning 5:30 pm, and the
A-Town Dancers will perform Latin-inspired dance routines during the game.
Additionally, the Hawks are teaming-up with the “UPS Drives for a Cause”
program. Volunteers will be collecting new and gently used books (in English and
Spanish) at the Philips Arena entrances, which will be donated to the Hawks’
Reading & Learning Centers. Anyone donating a book will receive a complimentary
Hawks canvas tote bag (while supplies last).
