Submitted by delgin on Mon, 2010-03-22 18:09
TRACY WHITE
Chief Sales Officer and Senior Vice President of Sales and Marketing for
the Atlanta Hawks
Tracy White is Chief Sales Officer and Senior Vice President of Sales and Marketing for
the Atlanta Hawks. In his current role, White oversees all marketing, advertising, branding, game operations and ticket sales for
the Atlanta Hawks. Under White's guidance, the Hawks realized the highest ticket sales revenue in team history
during the 2010-2011 season. In addition, White is responsible for negotiating and servicing
the Hawks' local radio and over-the-air television partnerships, and directing all premium seat and suite sales, and all corporate partnership sales and service for the
Hawks and Philips Arena.
Since joining the Hawks organization in 1987, White has served in
multiple ticket sales, marketing and sponsorship positions prior to
running the Hawks corporate partnership division in 1997. White ascended
to the role of Vice President of Broadcast and Corporate Partnerships in
1999 and was the lead member of the team that sold out the Philips Arena partnerships prior to the building's opening
that same year.
White currently holds a board position with the Atlanta Sports Council,
serves on the Atlanta Hawks Foundation Board, and is a member of the Atlanta Convention
& Visitors Bureau (ACVB).
White is a native of Scott Depot, West Virginia, and graduated from
Marshall University with a bachelor's degree in marketing. He and his wife Renee reside in Peachtree Corners with their daughters Kennedy and Shelton.
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