Hawks Unveil New Second Road Uniform


ATLANTA, GA (Oct. 25, 2009) -- The Atlanta Hawks will begin a new chapter in franchise history on Thanksgiving Night (Nov. 26) against the Orlando Magic at Philips Arena, when the team dons their new second road uniforms in a game for the first time. The latest on-court look incorporates red as the primary color, with blue and white trim, and in lieu of the traditional "Hawks" across the front of the jersey, the club has added "ATL" emblazoned in white.

"The new uniform celebrates both the history of the Hawks and the significance of the city that our team has called home for more than 40 years," said Tracy White, Senior Vice President of Sales and Marketing and Chief Sales Officer for the Atlanta Hawks. "Red has been a dominant color in the Hawks logo and in past Hawks uniforms. And the featured `ATL' word mark underscores that the Hawks are Atlanta's team and that the fans in this city truly are our sixth man."

The Hawks will wear the second road uniforms for two home games during the season, as well as six road contests:
* November 26 vs. Orlando Magic (Philips Arena 8 p.m.)
* December 11 at Toronto Raptors (7 p.m.)
* January 4 at Miami Heat (7:30 p.m.)
* January 18 vs. Oklahoma City Thunder (Philips Arena 2 p.m.)
* February 6 at Washington Wizards (7 p.m.)
* March 1 at Chicago Bulls (8 p.m.)
* March 26 at Philadelphia 76ers (7 p.m.)
* April 2 at Cleveland Cavaliers (8 p.m.)

"I'm excited about our second road uniforms and I think the fans will love the new look," said Hawks forward and Atlanta native Josh Smith. "I grew up watching the Hawks wearing red uniforms and am looking forward to honoring the tradition of those teams."

The new uniforms, which are produced by Adidas in conjunction with the NBA, were unveiled earlier this afternoon at the Hawks' "Paint the Town" event at Atlantic Station. The new uniforms can be purchased at the Philips Arena Team Gear Store and online by clicking here.

Click Here for a video and photo gallery of the Hawks Paint the Town