Senior Vice President and Chief Marketing Officer
Ailey Penningroth is Senior Vice
President and Chief Marketing Officer for the Atlanta Hawks and Philips Arena.
In her current role, Penningroth leads the development and execution of the
marketing, advertising and brand strategy for the company in order to drive
awareness, fan affinity, sales growth and revenue retention. She oversees all
traditional, digital and online marketing along with promotions, game
entertainment, community development
, and corporate communications.
Penningroth came to the Hawks and Philips Arena in March 2004 as Vice President of Strategic Planning/Special Assistant to the President & CEO, from the National Basketball Association (NBA) where she most recently served as the Director of WNBA Fan Development. Penningroth joined the NBA league office in 1997 and worked during her tenure in NBA and WNBA team marketing and business operations.
Originally from Princeton, New Jersey, Penningroth graduated from Harvard University and currently lives in Atlanta.