99X FM Becomes the Official Flagship Radio Station of the Hawks
THE ATLANTA HAWKS, ATLANTA THRASHERS, CUMULUS MEDIA AND DICKEY BROADCASTING COMPANY ANNOUNCE NEW PARTNERSHIP
ATLANTA, GA (July 19, 2010) -- The Atlanta Hawks, the Atlanta Thrashers, Cumulus Media and Dickey Broadcasting Company announced today a multi-year partnership that continues WCNN AM 680 The Fan’s designation as the official flagship radio station of the Atlanta Thrashers for the 6th season and names 99X at 97.9FM as the official flagship radio station of the Atlanta Hawks. This move, beginning in the 2010-2011 NBA season, brings the Hawks to the FM side of the dial for the first time in the team’s 42-year history in Atlanta.
“We’ve enjoyed a long-standing partnership with 680 The Fan as our flagship radio station for the Thrashers,” said Tracy White, Chief Sales Officer and Senior Vice President, Sales and Marketing for the Atlanta Hawks and Atlanta Thrashers. “As a result of the success of that partnership, we are thrilled to have created a platform through which we can increase Hawks exposure to fans within the greater metropolitan Atlanta area and extend our reach to fans outside of the city.”
Utilizing the family of assets associated with Cumulus Media, Dickey Broadcasting Company and Dickey Publishing Company, the new Hawks radio partnership includes a multi-faceted marketing approach. All Hawks regular and postseason games will be broadcast on 99X (97.9FM) with long-time ”Voice of the Hawks” Steve Holman calling the games. Hawks ancillary programming, including pre and postgame shows, and a weekly coach’s program, will be found on sister station 680 The Fan. And in maximizing both parties’ new brand integration opportunities, 99X, 680 The Fan, and Jezebel and Tuxedo Road magazines will all make the Atlanta Hawks a promotional priority featuring players, coaches and additional content. The newly formed partnership also provides the Hawks with the opportunity to grow the Hawks radio network outside of the Atlanta metropolitan area.
Cumulus Media Chairman, President and Chief Executive Officer Lew Dickey, “This partnership represents an exciting new chapter in our platform strategy to bring Atlanta’s best content assets to our listeners and advertisers. We are extremely pleased to announce this multi-year agreement with the Hawks and Thrashers which will provide an unprecedented level of coverage designed to bring the fans closer to the teams than ever before.”
“Dickey Broadcasting Company is very excited about extending and growing our partnership with the Hawks, Thrashers and Philips Arena,” said David Dickey, President of Dickey Broadcasting Company. “Serving as the official broadcast partner of both the Hawks and Thrashers will enable 680 The Fan to continue to strengthen its position as the region’s dominant sports station, and will allow us to deliver more team-oriented content, to Hawks and Thrashers fans, than ever before.”