Bruce is the Managing Partner of the Atlanta Hawks. He has also served since 2004 as the Hawks Governor on the NBA Board of Governors.
In addition, in 1977, Bruce and Ed Peskowitz co-founded United Communications Group, a portfolio of professional business information companies. UCG, today one of the largest privately held business information companies in the world, provides specialized information to more than two million clients in numerous business sectors, including healthcare, technology, energy, telecommunications, and financial services.
Recently Bruce and a partner founded DOT, a private company that has invented a new cooking technology capable of toasting bread in three seconds.
Active in many philanthropic endeavors, Bruce and his wife, Karen, have spearheaded the creation of the Center for Philanthropy and Nonprofit Leadership at the University of Maryland and the annual Do Good Challenge at the university. He has served as president of the "I Have a Dream Foundation", and on the boards of Hoop Dreams and the Community Foundation.