Sponsorship Opportunities

PHILIPS ARENA SPORTS MARKETING GROUP

The Atlanta Hawks, Atlanta Thrashers, and Philips Arena offer a full range of marketing opportunities designed to give corporate partners maximum visibility in the marketplace. With this goal in mind, Philips Arena Sports Marketing will tailor a package that meets your marketing and advertising needs.

Broadcast
Both the Atlanta Hawks and the Atlanta Thrashers offer television commercial time on over-the-air carriers and Turner South. The Atlanta Hawks televise thirty over-the-air games on UPN69 (WUPA), twenty of which are simulcast on the Atlanta Hawks Television Network, which televises over-the-air throughout Georgia as well as parts of Tennessee and Alabama. In addition, the Atlanta Hawks televise fifteen games on Turner South, a regional cable entertainment network. The Atlanta Thrashers will televise fifteen games over-the-air on UPN69 (WUPA) and forty-six games on Turner South. Additionally, the Atlanta Thrashers will broadcast every game (pre, regular and post season) on WQXI Sports Talk AM 790 "The Zone" and WLKQ "Lake 102" 102.3 FM and the Thrashers Radio Network.

Signage
The Atlanta Hawks and the Atlanta Thrashers are playing in the new state-of-the-art Philips Arena which opened in September 1999. The Atlanta Hawks offer courtside rotational, team bench rotational and pole pad signage. The Atlanta Thrashers offer signage on dasherboards, in-ice logos, Zamboni ice resurfacer, team benches and the penalty boxes.

Print
There are numerous print advertising opportunities for each team, which include: team programs (Hawks- Hawks Tonight, Thrashers- The Winger), team magazine (HawkTalk Magazine, Thrash Talk Magazine), team yearbooks and media guides. Additional print opportunities include ticket backs and pocket schedules.

Internet
www.hawks.com, www.atlantathrashers.com, and www.philipsarena.com, will provide Internet banner advertising opportunities. Banner sponsors will receive a rotational banner that may also be a "hot link" to their web site. These sites also offer entitlement sections, buttons and on-line promotions.

Marketing Programs
Atlanta Hawks Marketing Programs include Fan Jam, NBA 2ball and a number of programs that can be tailored to fit the needs of each corporate sponsor. Atlanta Thrashers Marketing Programs include NHL Breakout, Hockey in the Streets, as well as numerous programs that can also be tailored to fit the needs of each corporate sponsor. Both teams also offer Summer Camps, Family Nights and Kid's Nights.

Community Affairs Programs
The Atlanta Hawks and Atlanta Thrashers Foundations are committed to serving the community through an assortment of programs. The Atlanta Hawks Foundation organizes such programs as Atlanta Hawks Fast Break for Reading, TeamUp and Full Court Fest, which is a black tie dinner and carnival. Additionally, the Atlanta Hawks Foundation annually hosts a celebrity golf and tennis event, which is held each fall. The Atlanta Thrashers are equally as committed to servicing the community through similar programs. The first of which is a Thrashers Golf Tournament held in the fall. Casino night is a fundraiser event in the spring, which benefits the Atlanta Thrashers Foundation. Finally, Score For Schools is a cross-curricular, educational achievement program, which aids in the teaching of middle school children through applications of the sport of Hockey.

Retail Promotions
The Atlanta Hawks and the Atlanta Thrashers will tailor retail promotions to meet the corporate sponsor's needs in an effort to drive traffic, increase sales, heighten brand awareness and build brand equity.

In-Arena Promotions & Video Board Features
In-arena promotions and video board features during breaks in the action offer corporate sponsor's a unique way to get the attention of Hawks and Thrashers fans. These contests offer the contestants and/or fans attending the game the opportunity to win prizes thus creating enthusiasm and awareness for the sponsor.

Giveaway Nights
Enjoy maximum game night exposure by providing giveaway items containing your corporate logo to fans attending the game. Hospitality options including tickets or suite entertainment are included. Examples of giveaway items are: Bobblehead Dolls, Team Jerseys, Caps, Beanie Babies, Basketballs, Pucks, Hockey Sticks, Trading Cards, Screen Savers, etc.

FOR MORE INFORMATION ON SPONSORSHIP OPPORTUNITIES, PLEASE CALL: 404-827-3900.
Or e-mail to:
PASM@turner.com