WNBA ENCOURAGES FANS TO GO GREEN
-- adidas to Outfit Players with Special Oncourt Apparel during WNBA Green Week–
--Special Programming on Green Initiative to Also Run During WNBA Games June 21 and June 28 on ESPN 2 --
NEW YORK, June 20, 2011-- The Women’s National Basketball Association (WNBA), in partnership with Natural Resources Defense Council (NRDC), will tip off WNBA Green Week on Tuesday, June 21. In collaboration with the NRDC the WNBA purchased Renewable Energy Credits to off-set energy used at all WNBA arenas hosting games throughout WNBA Green Week.
During Green Week, which runs through June 28, the entire WNBA family will team up to raise awareness about the environment, as players wear special oncourt apparel and participate in hands-on community service projects. The WNBA.com microsite, www.wnba.com/green, will feature everything from greening tips for fans to interviews with WNBA players exploring why environmental awareness is important to them. Special programming for the league’s green initiative and awareness efforts will also run on two nationally televised WNBA games on ESPN2: the June 21 between the Phoenix Mercury and the San Antonio Silver Stars (8 p.m. ET); and the June 28 contest when the Sparks take on the Connecticut Sun (8 p.m. ET).
“The WNBA and its teams have a special responsibility to do our part to combat climate change, and we are excited to team up with the NRDC to highlight the importance of environmental protection while encouraging all fans to do their part by incorporating green habits into their lives,” said NBA Executive Vice President of Social Responsibility and Player Programs Kathy Behrens. “By offsetting the carbon emissions from energy use at all arenas during WNBA Green Week, we are showcasing the league’s commitment to supporting cleaner energy sources and a healthier environment for players, fans, and their communities.”
In correlation with Green Week, adidas will outfit all players organic cotton shooting shirts featuring the WNBA Green logo. Players will also wear WNBA Green headbands and wristbands made from organic cotton during nationally broadcast games throughout the week to raise additional environmental awareness. Additionally Spalding WNBA Green recycled basketballs will be utilized throughout the week for in-game ball exchanges, local auctions and other events.
Each of the league’s 12 teams will also encourage fans to participate in greening efforts by hosting community service events, including tree plantings, recycling drives, and park clean-up days. Additional information on team activations and dates can be found on WNBA.com and team websites.
“The WNBA’s use of Green Week to educate millions of sports fans about environmental stewardship underscores the League’s unflagging commitment to corporate social responsibility,” said NRDC Senior Scientist Allen Hershkowitz. "This year, by offsetting the carbon emissions of all arenas used for WNBA games during Green Week, the WNBA has taken its environmental work to a new level of influence. All pro-Leagues, indeed all businesses, would do well to follow the WNBA’s valuable example.”
About the Natural Resources Defense Council
The Natural Resources Defense Council (NRDC) is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.3 million members and online activists, served from offices in New York, Washington, Chicago, Los Angeles, San Francisco, Livingston, MT and Beijing. For more information on how to green an event or organization, go to www.nrdc.org.
About the WNBA
The WNBA – which features 12 teams and is the most successful women’s professional team sports league in the world – is a unique global sports property combining competition, sportsmanship, and entertainment value with its status as an icon for social change, achievement, and diversity. Following a 2010 season that included a fourth consecutive year of attendance growth, surging WNBA Finals ratings, and strong increases in traffic to WNBA.com and WNBA Mobile sites, the league tipped off its historic 15th season on June 3.
Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on programs that promote a healthy lifestyle and positive body image, increase breast and women’s health awareness, support youth and family development, and focus on education. For more information on the WNBA, log on to wwwwnba.com..