"The NBA’s commitment to reduce its ecological impact and to help educate basketball fans worldwide about the importance of environmental protection confirms why this league is regarded as one of the world’s most responsible sports organizations," said NRDC Senior Scientist Allen Hershkowitz, who coordinated the organization’s development of this work. "Besides the tangible public health benefits that this initiative will advance, having the NBA embrace ecological criteria in its operations represents a watershed in our nation’s movement toward environmental progress."
NBA Green Week Presented by Sprint
From April 3-10, 2014, the NBA will host NBA Green Week in partnership with Sprint and the NRDC. NBA Green Week Presented by Sprint is just one of the ways the league, its teams and players are taking steps to be more environmentally friendly. Throughout the week the NBA will highlight league, team and player environmental initiatives including in-arena awareness nights, recycling programs, hands-on service projects and educational curriculum.