NBA Green Week - April 2-10, 2009 The NBA is taking steps to become a more environmentally-friendly organization and will continue to explore ways of improving in this area. NBA Green Week 2009 serves as a reminder for fans that each of us can help to reduce our environmental footprint and that every bit helps. The NBA partnered with the Natural Resources Defense Council (NRDC) for the first-ever NBA Green Week 2009, which occured on April 2-10, 2009, in an effort to generate awareness and funds for protecting the environment. The week featured special oncourt apparel, auctions to support environmental protection organizations, hands-on community service projects and the launch of a PSA featuring Hollywood icon and NRDC Trustee, Robert Redford.
Activities NBA teams were heavily involved by taking steps towards "greening" their arenas and encouraged their fans to take part in greening initiatives.
- Each of the league's 30 teams encouraged fans to participate in the greening efforts by hosting community service events, including tree plantings, recycling drives, park clean-up days, the creation of "green" Reading & Learning Centers using environmentally friendly materials, and putting on in-arena Go Green Awareness Nights featuring auctions to support environmental protection programs and promotions to encourage fans to implement green habits.
- The Denver Nuggets, Charlotte Bobcats, and the Chicago Bulls wore green-colored uniforms and socks made from 45 percent organic cotton during select home games throughout the week to raise additional environmental awareness.
- NBA partner adidas outfitted all players with 100 percent organic cotton adidas shooting shirts featuring the NBA Green logo, which were worn during every game that week.
- Select team retailers featured the 100 percent organic cotton adidas shooting shirts, recycled Spalding basketballs, and more environmentally friendly items, giving fans the opportunity to "buy green."
- NBA.com hosted an online auction of Spalding basketballs, made from 40 percent recycled materials and autographed by NBA players. The auction tipped off on April 2 and continued through April 16, with all proceeds benefiting the NRDC.
- To further encourage fans to reuse and recycle during NBA Green Week, the NBA Store in New York City hosted "Recycling Dreams," a footwear drive to collect gently worn athletic shoes. Customers who brought in shoes received a 20 percent discount on their purchase of new athletic shoes. All donated footwear will go to Hoops 4 Hope, a global not-for-profit organization that supports youth development throughout southern Africa with programs that teach life skills through the game of basketball.