There Can Only Be One
"There Can Only Be One" is designed to bring to life the dedication, desire, and sacrifice that create the intense emotions and drama of one of sport's premier postseason events: the NBA Playoffs & The Finals.

Watch Where Amazing Happens Germany Version

A breadth of players from every playoff team emphasize a team-oriented mindset and knowledge that there can only be one team that emerges -- each night, each series, and ultimately an NBA Championship:

“We’re gonna’ win, yeah. That’s not me bragging, that’s me believing. That’s me believing in myself …and my teammates.”

Directed by the husband and wife team of Jonathan Dayton and Valerie Faris (Little Miss Sunshine), the campaign represents the depth of the entire playoffs story, and will adapt, narrow, intensify and refocus as the teams drop off and only two are left vying for the championship. The debut spots feature Kobe Bryant and Shaquille O'Neal speaking on "fear," while LeBron James and Kevin Garnett discuss "the dream." Each subsequent spot will be specific to one of the match-ups, and will feature one of three players from each team, face-to-face.

All Photography by Jennifer Pottheiser
(www.pottheiser.com)

FEATURE SPOT: Behind the Scenes





'There Can Only Be One' in the Press