-Peak to Donate Athletic Footwear to Migrant School –

BEIJING, Nov 6, 2007 – The National Basketball Association and Fujian Peak Group Co. LTD., have agreed to a new multi-year marketing partnership in China.  The announcement was made at a press conference today in Beijing attended by Mr. Tim Chen, NBA China CEO and Mr. Xu Jingnan, Chairman of Peak.

Peak will utilize this partnership to elevate its brand awareness in the international market and increase its market share in the competitive domestic athletic footwear market. This partnership will allow Peak’s brand to appear on all nationally broadcasted NBA games and NBA's official Chinese website NBA.com/China. Furthermore, according to this agreement, Peak, who signed Shane Battier to an endorsement deal last season, will have the ability to utilize him and other potential future NBA endorsers in advertisements and can use NBA's large market in China and media resources to promote the Peak brand and footwear products.  NBA will continue to work with Peak in the development of basketball in China, and to create more opportunities for fan interaction and more positive influence in society.

Apart from this, Peak and the NBA are demonstrating their commitment to the community by donating athletic footwear to the Beijing Beishenshu Project Hope School, making this the first step that Peak is taking in joint effort with the NBA. The league’s NBA Cares program has always stressed on charity and giving back to society. Peak is also a strong advocate of corporate social responsibility and established of the Peak Charity Foundation in June 2007, which supports charitable programs for education, medical, disability and poverty, and has won the recognition from society. This cooperation between the NBA and Peak will certainly launch a new chapter for further community outreach efforts in society.

“Peak is a strong company who shares a common interest with the NBA to grow the sport of basketball in China and to have more young people playing the game,” said Tim Chen, NBA China CEO. “With basketball’s core attributes of teamwork, health, fitness and cooperation, Peak and the NBA believe that encouraging young people to play the sport will make a positive contribution to society.”

“Basketball’s popularity is rapidly growing and this partnership with the NBA will give us a chance to further demonstrate the values and benefits of basketball while also showcasing Peak athletic footwear, which provides basketball players with the best support and performance on the court,” said Mr. Xu Jingnan, Chairman of Peak Group.

Peak will become an official partner of the NBA Jam Van 2008, the NBA’s interactive touring program for fans that visited 24 Chinese cities last year, covered more than 25,000 miles and gave 3.8 million fans the chance to enjoy the sights and sounds of the NBA in person.

Peak will also utilize Houston Rockets forward Shane Battier as an endorser of their products in both television and print advertising.  Battier wears Peak footwear when he plays in the NBA.  Peak will advertise during NBA games and programming on CCTV, on 22 regional television networks across China, and digitally on NBA.com/china.

Looking back at Peak’s brand establishment, it all begun in the early 90’s when Peak became China’s first corporate to manufacture large-sized sports shoes. Peak has developed various lines of shoes for athletes, from Liu Yudong’s “War-god” to Battier’s line of shoes named after him. Having established over 200 “Peak Basketball Clubs” in China, Peak has supported the development of basketball culture. This partnership with the NBA will further establish its brand in China’s sports market, but also promote its brand on a global scale. In 2005, Peak started carrying out its strategy of brand globalization, and since then has been the official sponsor for the FIBA Basketball European League All Star Games; making it the first Chinese sports brand to enter Europe. Apart from that Peak has also been a sponsor of the Stankovic Cup for three consecutive years, paving way to successful brand globalization and establishment of a Chinese sports brand worldwide. Not only will this partnership with the NBA support Peak in expanding its overseas market, but also further strengthen its market back home in China.

About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada.  During the 2007-08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 74 international players on NBA rosters. Domestically, the NBA broadcasted 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the third consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 80 countries.  NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.

As fans witness tremendous performances on the court, some of the NBA’s most significant efforts occur off the court. NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. During the first year of NBA Cares, teams, current and former players, and the league office contributed 205,000 hours of hands-on volunteer service, raised more than $32 million for charity, and created 109 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; Reading Is Fundamental; Habitat for Humanity; Boys & Girls Clubs of America; Feed the Children, Special Olympics, KaBoom!, Make-A-Wish Foundation, and many others.