NBA AND OLÉ LAUNCH FIRST ONLINE AND MOBILE DESTINATION FOR FANS IN ARGENTINA

- NBA and Olé Agree to Multiyear Partnership to Offer Extensive and Localized
NBA Content to Argentinean Fans -

NEW YORK, April 23, 2014 – The National Basketball Association (NBA) has entered into a multiyear partnership with Olé to launch the first-ever official NBA online destination for fans in Argentina (NBA.com/Argentina). The new online destination is now live and offers extensive and localized NBA editorial and video content.

“Partnering with the NBA gives us the same feeling that our stars there feel,” said Leo Farinella, Olé’s News Editor. “We now know that we 'play' in the best basketball league in the world. I have no doubt that our brands together will excel at a local, regional and international level."

>> CLICK HERE FOR THE BRAND-NEW NBA.COM/ARGENTINA

“There is a great passion for basketball in Argentina and we are very focused in bringing the NBA closer to our great fans there,” said Philippe Moggio, NBA Vice President, Latin America. “Our partnership with Olé is at the core of this effort and it will help keep us at the digital forefront as we develop new and unique ways for fans to connect with our game.”

The partnership will have the sports news website provide premium video content on demand in the form of highlights and interviews each day, as well as comprehensive editorial coverage, integrated social media elements, plus extensive coverage of all local activities.

With the launch of NBA.com/Argentina, the NBA now features 17 international web destinations. The NBA was the first U.S. sports league to offer international web destinations for fans when it launched a site for Japan in 1999.