NBA Legend John Starks, Phoenix Suns Dancers, Boomer, Mascot of the Indiana Pacers and the Larry O'Brien Trophy met the Korea fans this afternoon at the COEX Mall in Seoul to kick-off the inaugural NBA Madness Korea.

The Suns Dancers heated up the busy shopping mall with their energetic dance moves while Boomer invited fans to the stage to play a few fun games. John Starks also showed his local fans some dribbling skills and signed on both of the fans' T shirts as souvenirs. Before the end of today's event, Starks unveiled the beautiful Larry O'Brien Trophy on stage which received cheering from all fans and VIPs in attendance.

Starks attended a Q & A media session afterwards and answered questions regarding his basketball career and his views on the sport of basketball and the current NBA seasons.

More than 30 media members, including some key local media, showed up today at the COEX Mall.

The inaugural NBA Madness Korea will be held at the COEX Mall from August 3 -5.