KBL AND NBA TIP OFF FOURTH ANNUAL KOREA DEVELOPMENT CAMP PRESENTED BY GATORADE TO DEVELOP BASKETBALL TALENT


-- New Orleans Hornets Emeka Okafor and Milwaukee Bucks Assistant Coach Joe Wolf to Coach the Top 40 Korean Players Ages 14 to19 --

-- For the First Time the Camp will include a Big Youth Clinic and a Gatorade NBA Fit Clinic --


SEOUL, KOREA, MAY 13, 2010 -- The Korea Development Camp presented by Gatorade, which brings the top 40 Korean basketball players ages 14 to 19 together to learn from Korean Basketball League (KBL) and National Basketball Association (NBA) players and coaches, will return to Seoul May 19 to 23 for the fourth consecutive year, it was announced today by the KBL and the NBA

The camp will take place at the Yangjae Seoul Education & Culture Center and the participants were selected by the KBL based on their performance during the high school season. In addition to daily basketball instruction, the campers will play daily games and attend motivational and life-skills seminars to learn about leadership, character development and teamwork. The event will culminate with an All-Star game on May 23.

The camp MVP will earn a spot at Basketball without Borders Asia, the NBA’s premier global basketball development and community outreach program, this summer.

New Orleans Hornets’ Emeka Okafor, a member of the U.S. Men’s Senior Olympic Basketball Team in the 2004 Athens Olympics and 2005 NBA Rookie of the Year, will join Joe Wolf, assistant coach of the Milwaukee Bucks, as camp coaches. The KBL coaches who will participate include Choo Il Seung, former head coach of Pusan KT Sonic Boom, Kim Sang Sik, former head coach of Daegu Dongyang Orions, Kim Hee Sun, assistant coach of Pusan KT Sonic Boom and Jung Jae Hoon, assistant coach of the Daegu Dongyang Orions. Several top KBL players will also be joining the coaching roster.

“We are thrilled to continue working with our great partners at the KBL to grow the game and the quality of play in Korea,” said Scott Levy, Senior Vice President and Managing Director, NBA Asia. “The fourth annual Korea Development Camp introduces several new programs that will further support the development of basketball and the future stars of the KBL.”

The program has been growing since it launched in 2007 and will further expand this year by inviting 70 younger Korean basketball prospects, ages 10-14, to participate in a Big Youth Clinic on May 19. These players will be evaluated by the KBL and NBA coaches and given individual instruction and tips to improve as a player and a person.

The camp will also include a Gatorade NBA Fit Clinic for the first-time. NBA and KBL players and coaches will provide fitness training to selected Gatorade’s consumers. NBA Fit is a part of a comprehensive health and wellness program conducted by the NBA to encourage physical activity and healthy living.

“The Korea Development Camp is a critical program in our quest to raise the level of play in Korean basketball and we have seen great progress in the last three years,” said Kim Dong Kwang, Executive Director of Basketball Operations, KBL. “Each year we look to improve the program and our first-ever Big Man Clinic and NBA Gatorade Fit Clinic will give us a more comprehensive program.”

In addition to the presenting partner, Gatorade, other partners include adidas and JW Marriott, official supplier Spalding and media partner Jumpball Magazine. The camp is also supported by the KBA.

“The Korea Development Camp is a great opportunity for Gatorade to teach the importance of health and fitness to young basketball players,” said Gatorade executive. “The NBA Gatorade Fit Clinic provides us with a special platform to give back to the community and rewards our loyal consumers by giving them a chance to learn from the best basketball players in the KBL and the NBA.”

For more information, please log onto to www.NBA.com.

About KBL
The Korean Basketball League (KBL) was established in 1997. KBL has been leading Korean basketball with high-quality games and various basketball businesses. Ten teams play in the league. The league features the top Korean players include Kim Joo Sung, Yang Dong Guen, Kim Seung Hyun as well as Ha Seung-Jin, former NBA player.

With the mission to promote the sport of basketball in Korea, the KBL is heavily involved in all basketball programs for the local youth. In the 2009-10 Season, KBL’s attendance figure recorded over 1 million and positioned as one of the top professional sports in Korea. There are numerous outstanding conglomerates enrolled in the KBL and total 10 teams have been operated and managed by the KBL.

About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2009-10 season, NBA games reach 215 countries and territories in 41 languages. The league’s worldwide reach is also displayed in the 79 international players from 36 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site’s visitors coming from outside of North America. Through NBA Cares, the league, its teams and players have donated more than $115 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 440 places where kids and families can live, learn, or play.

About Gatorade
For over 40 years, Gatorade has proven again and again to keep athletes hydrated and performing at their best. Gatorade still delivers a unique formula of sodium, potassium and essential carbohydrates to body muscles and mind during the heat of batter. Therefore, Gatorade is easily absorbed into the body, and fuels body energy before, during, and after practice, training, and sports competition. This allows our body to continue playing the sports without being dehydrated or tired.