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-- International NBA Stars Luol Deng, Manu Ginobli, Steve Nash, NEW YORK, Nov. 1, 2007 – FedEx Corp. (NYSE: FDX) and the National Basketball Association today announced an extension of their U.S. strategic marketing alliance, which makes FedEx the “Official Air and Ground Delivery Service of the NBA.” In support of its NBA alliance, FedEx has formed endorsement agreements with five international NBA players including Phoenix Suns guard Steve Nash (Canada), San Antonio Spurs guards Tony Parker (France) and Manu Ginobli (Argentina), Chicago Bulls forward Luol Deng (England/Sudan), and New Orleans Hornets forward Peja Stojakovic (Serbia). The players, named the “FedEx Global Leaders,” will highlight FedEx’s international shipping expertise in a variety of national advertisements, customer hosting opportunities, promotions at NBA events, and through league media properties such as NBA TV and NBA.com. This relationship highlights FedEx’s global shipping business and international routes to 220 countries and territories worldwide through the NBA’s worldwide popularity and the growing number of international players in the league. The partnership will also feature localized hospitality events designed to engage FedEx customers. “We have had an overwhelmingly successful relationship with FedEx and this extension allows us to continue to capitalize on the commonalities of our brands,” said Mark Tatum, Senior Vice President, Marketing Partnerships, National Basketball Association. “When you combine the global reach of FedEx with the international diversity of our game, it presents us with an enormous platform to jointly market the NBA and FedEx to our fans.” FedEx will continue to present the “Go Around the World with FedEx” weekly feature that appears on NBA TV and NBA.com throughout the NBA season. As part of this weekly highlight based feature NBA.com will host the Go Around the World with FedEx weekly sweepstakes where fans can enter daily for a chance to win autographed merchandise form the FedEx endorsers. All entries also give fans the opportunity to win the season ending grand prize, a trip around the world from FedEx. In addition, the FedEx dedicated page on NBA.com is a constant source of information on International players currently playing overseas and contains the “International Top 10,” a regularly updated section linking to stories from global news sources highlighting International basketball and players. FedEx, which has had a marketing alliance with the NBA since 2004, continues to present the “FedEx All-Star Global Village,” at Jam Session during NBA All-Star each year in February. An interactive basketball, media and cultural area, last year’s village featured an "Around the World Court," a half-court with shooting locations marked by famous international landmarks such as the Eiffel Tower; and a newsroom designed for international media events and interviews of the NBA international stars following the daily basketball clinics. As part of the “FedEx All-Star Global Village,” the “FedEx Global Leaders” will host a number of basketball-related clinics and activities. About FedEx About the NBA |
NBAE/Getty Images
Luol Deng
NBAE/Getty Images
Manu Ginobli
NBAE/Getty Images
Steve Nash
NBAE/Getty Images
Tony Parker
NBAE/Getty Images
Peja Stojakovic
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