NBA TEAMS TO TOUR EUROPE FOR THIRD CONSECUTIVE YEAR AS PART OF 2008 NBA EUROPE LIVE PRESENTED BY EA SPORTS
Posted Mar 28 2008 9:32AM
-- Miami Heat, New Jersey Nets, New Orleans Hornets and Washington Wizards Will Compete in Preseason Games in France, Germany, Spain and the U.K. --
LONDON -- March 27, 2008 – The Miami Heat, New Jersey Nets, New Orleans Hornets and Washington Wizards will play preseason games in Barcelona, Berlin, London and Paris in October as part of NBA Europe Live presented by EA SPORTS™, the National Basketball Association and EA SPORTS announced today.
“Our third consecutive year of NBA Europe Live is another step in our ongoing effort to bring the excitement of the NBA to our growing fan base,” said NBA Commissioner David Stern. “Through the support of our partners, including EA SPORTS, the Heat, Nets, Hornets and Wizards will compete and extend our global commitment to community service in four European cities where basketball's popularity is increasing.”
Following NBA Europe Live 2008, NBA teams will have played 48 games in 18 different cities in Europe over the past two decades. Last year’s seven NBA Europe Live games drew more than 10.3 million viewers, 75,000 spectators, and were supported by 23 marketing partners.
“NBA Europe Live presented by EA SPORTS creates an authentic platform for fans of all ages across Europe to enjoy real life and virtual basketball experiences on a grand stage,” said Peter Moore, President, EA SPORTS. “We’re excited to extend our partnership, which helps expand the NBA’s global footprint and allows European fans to access the emotion of sport through our NBA LIVE franchise.”
NBA Europe Live 2008 will include the 2006 NBA champion Heat taking on the Nets at the Palais Omnisports de Paris Bercy in Paris on Oct. 9. The teams will then travel to London for their second contest on Oct.12 at The O2 Arena.
The O2 World in Berlin, Germany will host the match up between the Hornets and the Wizards on Oct. 14. The arena will open this fall and mirrors the groundbreaking O2 Arena in London. Following the games in Berlin, the two teams will play the final game on the tour in Barcelona on Oct. 17 at the Palau Sant Jordi.
Euroleague Basketball will once again serve as a partner in NBA Europe Live, which it has since 2006. EA SPORTS, adidas, Champion and The Coca-Cola Company will all return as pan-European marketing partners for 2008 tour, and Spalding, the official basketball of the NBA, will again serve as an official supplier. They will conduct a variety of NBA-themed promotional activities to reach NBA fans in Europe.
“Euroleague Basketball is always seeking to participate and help in making the sport of basketball grow across the globe and, for the third consecutive year, we are happy to be participating and making the bridges between Europe and the USA stronger,” said Jordi Bertomeu, CEO of Euroleague Basketball. “The NBA Europe Live program offers fans the possibility of watching great basketball, and is one in a series of ideas that can bring basketball to the forefront of world sports.”
In addition to the basketball action, the NBA will also conduct a variety of community events and programs in each of the NBA Europe Live 2008 host cities as part of its NBA Cares initiative. Since 2000, the NBA family has helped create, build and establish more than 400 places where kids and families can live, learn or play around the world, including 11 total in Europe as part of the 2006 and 2007 NBA Europe Live tours.
About the NBA
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands-on service to the community, and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; the Make-A-Wish Foundation; and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.
About Electronic Arts
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