NBA PRESENTS LIVE GAMES AND PROGRAMMING TO FANS IN EUROPE ON MARTIN LUTHER KING, JR. DAY
Posted Jan 18 2008 3:35PM
-- Broadcasts Include Live Games in Prime Time and up to 15 Consecutive Hours of Programming in France, Germany, United Kingdom, Italy, Turkey-
NEW YORK – Jan. 18, 2008 – The NBA and its partners will give fans in Europe the opportunity to watch live games in prime time as part of the league’s celebration of Martin Luther King, Jr. Day. Fans in France, Germany, United Kingdom, Italy and Turkey will be able to enjoy up to 15 consecutive hours of NBA programming, 13 live games and special tributes honoring Dr. King that will be integrated into game broadcasts.
As part of the comprehensive coverage, reigning NBA MVP Dirk Nowitzki and Chicago Bulls star Luol Deng pre-recorded segments to present their team’s live games -- Dallas vs. Washington on Premiere Sport in Germany (7 p.m.); and Chicago vs. Memphis on Five US in the United Kingdom (11 p.m.). In a segment called “Frag Dirk” (Ask Dirk), Nowitzki will answer questions posted by fans in online videos through a promotion with Premiere.
NBA television partners in Europe have branded and begun advertising and promoting the broadcasts as a special event for NBA fans in their respective countries. In the United Kingdom, Five and Five US will present “NBA Max”; in Italy, Sky Italia will present “Notte Bianca NBA” (NBA All Nighter); in France, Canal+ will present “Le Multiplex” (NBA Multiplex); and in Turkey, NTV will present "NBA Maksimum" (NBA Maximum).
"Working together with our television partners, Canal+, Premiere, Sky Italia, Five, and NTV we are bringing a full evening of NBA games and entertainment to our fans in France, Germany, Italy, the United Kingdom, and Turkey,” said Attila Gazdag, NBA Senior Vice President of Global Media Distribution. “We hope our fans in Europe will enjoy the comprehensive NBA coverage on Martin Luther King, Jr. Day."
In Germany, the schedule will feature 15 hours of programming; four live games; one Classic Game; and two airings of NBA 360, a weekly highlight show that airs in Europe. In the United Kingdowm, “NBA Max ” will allow fans to enjoy nine hours of programming including three live games, NBA 360 and Luol Deng features on two channels – Five and Five US.
“NBA Multiplex” in France will consist of 12 hours of programming with live coverage of all 13 games on the NBA schedule throughout the evening on Sport+. “NBA All Nighter” in Italy will feature 12 hours of programming, including four live games and one delayed game on Sky Sport 2. “NBA Maximum” in Turkey will highlight four live games across two channels – NTV and NTV Spor.
"Premiere is proud to be a partner of the NBA on Martin Luther King, Jr. Day. It’s a good chance to present the German fans hours of live action from the best basketball league in the world,” said Tim Ahlfeld, Broadcaster, Premiere.
The full schedule in each market is available upon request.
About the NBA The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA will distribute games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 76 international players from 30 countries and territories on NBA rosters. Domestically, the NBA broadcasted 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the fourth consecutive season.
NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 80 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; the Make-A-Wish Foundation and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.