NBA JAM VAN PRESENTED BY HANNSPREE

TO TOUR FIVE EUROPE COUNTRIES

 - Unique mobile basketball experience to reach more than 1,000,000 fans across Europe -

LONDON, July 16, 2008 – NBA Jam Van presented by Hannspree, the NBA’s state-of-the-art interactive basketball touring programme, will come to Europe for the first time and visit five European countries over 40 tour dates, it was announced today by the National Basketball Association (NBA). The event will reach over 1million fans, tipping off in Liverpool, UK, July 26-27 before traveling through France, Germany, Italy and Spain.

NBA Jam Van is a 16-meter 18-wheel truck that transforms into 1000m² of basketball and interactive activities. Free of charge to fans of all ages, NBA Jam Van combines two basketball areas containing three different size baskets together with a multitude of interactive elements and entertainment.

“We are thrilled to partner with Hannspree on this unique event that will give basketball players and fans of the game the chance to experience NBA basketball in a truly authentic environment," said Sophie Goldschmidt, Vice President, Marketing Partnerships and Business Development, NBA EMEA. "With all the surrounding activities and excitement, NBA Jam Van is the ideal way for fans young and old to enjoy the game of basketball.”

"We are thrilled to announce our partnership with the NBA and the first European tour of NBA Jam Van,” said Fabio Scatola. Hannspree, Vice President of European Sales & Marketing. “We look forward to building excitement for our brand and unique design-centric TVs with the basketball fans in Europe.”

The Jam Van Center Court will be the hub of activity where fans can play one-on-one games and participate in a number of contests including free throw shooting and slam dunks on baskets of varying heights. Fans can further test their basketball ability at the Skills Challenge area where dribbling and shooting skills are measured.

Off-court activities at Jam Van include the chance to play the latest EA Sports games including NBA Live 2008 at the NBA Jam Van Video Arcade; fans can also take time out from playing to watch the latest NBA action at the state-of-the-art video wall. Fans will also be able to measure-up to life-size replicas of their favorite NBA and WNBA players or enjoy the performances of the NBA mascots and Dance Teams.

EA Sports and Champion join presenting partner Hannspree as pan-European event partners.

Additional event details can be found at www.nba.com/jamvan

* - locations subject to change

About the NBA

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA distributed games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 76 international players from 30 countries and territories on opening day rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.

About Hanspree

HANNspree was founded in 2002 to provide the industry with a new bold approach to the design and manufacturing of consumer electronics and information technology products under the HANNSpree, Hanns-G, and I-INC brands. Applying state-of-the-art engineering techniques to visionary design concepts, HANNspree is responsible for creating an entirely new category of design-driven, lifestyle-inspired televisions, monitors and digital picture frames. The company is headquartered in Taipei, Taiwan and maintains a European headquarters in Rotterdam, The Netherlands. For more information on HANNspree log on to http://www.hannspree.com/eu/en or http://www.hannsg.com/eu /en.

Contacts

Tom Marchesi, NBA Europe Communications, +44 203 170 5633 or tmarchesi@nba.com