DIGICEL AND NBA ANNOUNCE PARTNERSHIP TO BRING EXTENSIVE NBA COVERAGE THROUGHOUT THE CARIBBEAN

-- Multiyear Partnership to Include Launch of First Official
NBA Online Destination for Caribbean Fans, NBA.com/Caribbean –
KINGSTON, March 31, 2015 - Digicel and the National Basketball Association (NBA) announced today a new multiyear partnership that will deliver live games and extensive NBA programming to more than 30 Caribbean territories and make Digicel the Official Wireless Partner of the NBA in the region.

Digicel SportsMax will broadcast up to 48 NBA regular-season games and as many as eight playoff games each season. The sports channel will also offer fans content-rich programming including the highlights show ‘NBA Action,’ NBA TV, the league’s 24-hour channel, and select classic games. The partnership will include NBA broadcasts in Spanish on the CDN SportsMax channel in the Dominican Republic.

By the 2015-16 NBA season, Digicel will launch NBA.com/Caribbean, the first official NBA online destination for Caribbean fans, which will offer extensive and localized NBA editorial and video content. NBA.com/Caribbean will be the league’s 19th international web destination. The NBA was the first U.S. sports league to offer international web destinations for fans when it launched a site for Japan in 1999.

“We are thrilled to be announcing this landmark deal with the NBA which is the perfect addition to our already top-class line-up of sports programming,” said Digicel SportsMax President and CEO Olly McIntosh. “For fans, this is a real treat with Digicel SportsMax bringing a true Caribbean feel to the programming and basketball fans closer to courtside than ever before.”

“We are excited to bring our passionate fans in the Caribbean more live games and content through this new strategic partnership with Digicel,” said NBA Senior Vice President, Latin America Philippe Moggio. “Digicel is one of the Caribbean’s leading operators, and its extensive reach will give our fans more ways than ever to experience the excitement of our game.”

The partnership will also strengthen the league’s commitment to grow the game of basketball in the Caribbean as Digicel will conduct grassroots basketball programs throughout the region led by NBA talent and coaching assets.

The territories included in the NBA partnership are Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Belize, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Cuba, Curacao, Dominica, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Montserrat, St. Lucia, St. Kitts & Nevis, St. Martin, St. Maarten, St. Vincent & The Grenadines, Surinam, Trinidad & Tobago, and Turks and Caicos.

For full broadcast schedule, visit digicelsportsmax.com.