NBA Unveils Comprehensive Community Outreach Initiative for China Games
Posted Oct 12 2007 12:05PM
-- NBA China Games 2007 Features the Dedication of a New NBA Cares Learn & Play Center
NEW YORK, Oct. 11, 2007 – The NBA will conduct a comprehensive community outreach initiative for NBA China Games 2007 as part of NBA Cares, continuing the league’s commitment to global social responsibility, in October when the Cleveland Cavaliers and the Orlando Magic travel to Shanghai and Macao for the event. In addition to the three exhibition games, the teams, along with Team China All-Stars, will participate in NBA Cares events and activities in both cities in partnership with Shanghai Sports Administration and Venetian Macao.
NBA Cares events will tip off October 16 with the dedication ceremony and ribbon cutting for the new NBA Cares Learn & Play Center at the Lu Bing Hua School, a school for the children of migrant workers. The Center, the fourth built in China, will consist of a library, a technology room with 15 new computers donated by Lenovo, a multipurpose room and a basketball court refurbishment sponsored by adidas. Following the dedication, NBA players and Legends will put the new court to use by hosting a basketball skills clinic for the students.
“The NBA China Games give our players another terrific opportunity to support communities in need in China,” said Kathy Behrens, Senior Vice President, NBA Community and Player Programs. “With the help of our community and business partners we are able give kids the tools they need to improve their lives through education and play.”
On October 19, community outreach will continue with an NBA Cares Day in Macao. NBA players will host a Special Olympics Clinic in partnership with the Venetian Macao as well as visit the children at the Evangelize China Fellowship Macao Children's Home at which the NBA will make a donation of clothing and sporting equipment. The children will also be guests during the October 20 game between the Magic and the Cavaliers.
NBA Cares events during the 2007 NBA China Games build off the NBA’s ongoing community efforts in China focusing on education, youth and family development, and health-related issues. This past July, the NBA returned to China for the third consecutive year of Basketball without Borders, the NBA’s global basketball development and community outreach program which uses basketball to influence positive social change and features dozens of current and former NBA players and team personnel. At the camp, the NBA, led by Yao Ming, hosted children from various organizations affected by HIV/AIDS, continuing its HIV/AIDS advocacy work in China that began in 2004 with the launch of the ground breaking Yao Ming/Magic Johnson public service announcement.
NBA China Games 2007 will be the league’s second set of preseason games in China. In 2004, the NBA became the first American professional sports league to stage games in China, with two match-ups between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. The game between the Magic and the Team China All-Stars also will mark a special milestone in the NBA’s long-standing relationship with Chinese basketball.
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; the Make-A-Wish Foundation and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.