NBA FIT Camps Tips Off With Li Ka Shing Foundation and Lao Niu Foundation
Posted Jul 25 2007 9:52AM
- NBA Legends Glen Rice and BJ Armstrong Host Basketball Training in Five Chinese Cities to Promote Fitness, Nutrition and Health -
BEIJING, CHINA, JULY 25, 2007 – The Li Ka Shing Foundation (LKSF), the Lao Niu Foundation (LNF) and the NBA unveiled a new community outreach initiative today called the 2007 NBA FIT Camps. The camps will provide 400 kids aged 13-18 with a chance to receive basketball instructions and to learn about fitness, nutrition and healthy living in five cities in China this summer.
NBA legends Glen Rice and BJ Armstrong will team up to host the inaugural NBA FIT Camps taking place in five cities, with the first camp tipping off at Shantou University July 28-30. The second camp will be held August 2-4 in Guangzhou; the third camp will be held August 6-8 in Beijing; the fourth camp will be held August 11-13 in Hohhot and the program will finish with the Shanghai camp on August 15.
The camps are highlighted by a court refurbishment donation by the LKSF and LNF in underprivileged communities in Shantou, Beijing, Hohhot and Shanghai, in an effort to bring care, fitness, health and a brighter future to these communities.
The LKSF, the LNF and the NBA share the same values of commitment to excellence and social responsibility, and they aspire to achieve this by bringing a world class basketball instruction program to young people in China. The three institutions strive to make a positive impact on Chinese youth through promoting fitness, nutrition and healthy life style as well as leadership and teamwork.
“Our foundation believes that to nurture a truly well rounded citizen of the world, it is important that we give youth a chance to play, socialize and learn from the very best across all fields,” said Mr. Eric Chow, Assistant to Director at the Li Ka Shing Foundation. “By exposing them at a young age to excellence and giving them a sense of social responsibility we hope this will go a long way in their development.”
“The youth is our future, we hope this initiative will provide them with an excellent platform to develop the qualities of a true leader both on and off the court,” said Mr. Lei Shenghua, General Secretary of Lao Niu Foundation. “Having NBA legends coach and teach them about hard work and ethics will help inspire them to greater achievement and excellence in their lives.”
LKSF and LNF believe sports, like education and learning, is a lifelong pursuit, and they’re sponsoring the program to provide youth the opportunity to experience authentic NBA basketball fundamentals and skills instructions, as well as learn and develop leadership skills and teamwork in a fun and healthy environment.
“This camp program is a wonderful opportunity to provide youth in China a chance to experience authentic NBA basketball training directly from NBA legends," said Mr. David Yang, Senior Director NBA International Department, New York. "We are delighted to have Glen Rice and BJ Armstrong join the LKSF and LNF in these efforts to develop teamwork and leadership skills on and off the court”, added Yang.
The NBA FIT Camps invite youth 13-18 to participate by registering online on NBA.com/China on a first come first served basis.
The program aims to provide campers with an all-rounded experience. The NBA legends as well as camp coaches will tip off the camp with leadership and life skills lessons. They will then receive training in basketball skills such as shooting, passing, dribbling, defense, and practice what they learned in scrimmages. The campers will also have a chance to be part of a meaningful initiative of giving back to the community by participating in a court refurbishment donation event.
For more information of the NBA FIT Camps presented by LKSF and LNF, please visit NBA.com/China.
About Li Ka Shing Foundation The Li Ka Shing Foundation was established in 1980 to nurture a culture of giving. Mr. Li believes that this can be accomplished by focusing on capacity empowerment through education and the building of a caring society through medical and healthcare projects. The Li Ka Shing Foundation and other private charitable foundations established by Mr. Li have supported numerous philanthropic activities with grants, sponsorships, and commitments of approximately HK$7.7 billion.
About Lao Niu Foundation The Lao Niu Project Foundation was established in 2005 with the donation from Niu Gensheng’s complete Mengniu’s share (which is worth RMB 3 billion). Developing charity and promoting the harmonious community in China is the mission statement of the foundation. The beneficial targets of the foundation are rural development, education and medical area.
About NBA FIT NBA FIT is one of the newest initiatives under NBA Cares umbrella. NBA Cares is the league's global community outreach initiative that builds on the NBA's long tradition of addressing important social issues. Over the next five years, the league, players and teams will raise and contribute $100 million for charity, donate more than one million hours of hands-on volunteer service to communities around the world, and build more than 100 places where kids and families can live, learn and play.