Motorola Partners with the NBA in Asia
Posted Jul 19 2007 12:00PM
BEIJING, 11 July 2007 – Motorola, Inc. (NYSE: MOT), a global leader in mobile entertainment, and the National Basketball Association (NBA) today announced a new multi-year marketing partnership.
As part of the new agreement, Motorola will participate in high-profile NBA initiatives across television, digital platforms and events. Motorola will begin the new partnership by launching the inaugural “Motorola NBA 2v2 Basketball Challenge,” visiting 112 cities starting in July. Motorola will also be a partner of the NBA China Games 2007 featuring the Cleveland Cavaliers, the Orlando Magic and the Chinese Men’s National Team in Shanghai and Macao from October 17-20.
Motorola will become the “Official Mobile Phone of the NBA” in China and in select Asian countries. Both parties are committed to bringing the best in basketball and mobile entertainment to sports fans in the region. This partnership enhances Motorola’s connection to the trendy, youth market through exclusive NBA content and will allow the NBA to continue utilizing technology to reach fans around the world in new and exciting ways.
NBA legends Scottie Pippen and Vlade Divac headlined the partnership announcement and demonstrated their “two-man-game” basketball techniques at today’s press conference in Beijing.
The Motorola NBA 2v2 Basketball Challenge tournament, which is officially sanctioned by the Chinese Leisure Sports Administration Center, will sweep across China, visiting an unprecedented 112 cities, covering all provinces, autonomous regions and direct municipalities in mainland China. Tournament cities range from major metropolitan areas to small remote towns.
“We are extremely excited to partner with the NBA in Asia, and this first tournament is a great opportunity to work with them to bring sports and entertainment to youth across China,” said Motorola’s Ray Yam, Vice President and General Manager, Mobile Devices, China. “Youth throughout Asia are always looking for ways to express their individuality, and Motorola helps facilitate that through our cool handsets, superb mobile phone experiences, and exclusive content from top organisations like the NBA,” Yam continued.
Over 35,000 players, including men and women, are expected to compete in the Motorola NBA 2v2 Basketball Challenge which is scheduled to run from July 14 to October 14, 2007. The Motorola NBA 2v2 Basketball Challenge will take place simultaneously in 8 cities each weekend for fourteen consecutive weeks. Opening weekend cities include Lhasa, Daqing, Pingdingshan, Nanyang, Zhangzhou, Dali, Maoming and Jiangmen.
The winning Men’s and Women’s team in each of the 112 markets will be invited to Shanghai to compete in the Motorola NBA 2v2 Challenge National Championships in October. Winners from the finals will have the opportunity to attend the NBA China Games 2007 featuring the Cleveland Cavaliers against Orlando Magic.
“Motorola is a forward-thinking and trend-setting organization that will match perfectly with the NBA,” said Mark Fischer, Managing Director of NBA China. “Motorola’s support will allow us to bring an authentic NBA experience in new and exciting ways to fans in all corners of China with a scope and reach that is unprecedented.”
Motorola and the NBA are also committed to giving back to the community and promoting a healthy sports culture. As part of the event, Motorola and the NBA will renovate basketball courts in the hometowns of the winning men’s and women’s teams at the National Championships.
Basketball fans attending the games can also try out cool Motorola handsets, such as the MOTOSLVR L72, MOTOROKR E2 and Z6. Those demo handsets will come pre-loaded with unique and compelling NBA content, like wallpapers and ringtones.
As part of a nationwide promotion during the games, sports fans who buy select Motorola handsets, will receive special NBA gifts, including t-shirts, bags, and sweat bands. For more information on the 2v2 basketball Challenge and Motorola promotions, please visit: www.motonba2v2.com and NBA.com/china.